by Lisa Bourke | Aug 5, 2024 | Blogging
Many people worry they don’t have enough content to keep up with demand, but what they often overlook is the potential to repurpose what they already have. Repurposing, sometimes called content recycling, is a smart strategy that involves taking existing material and...
by Lisa Bourke | Dec 18, 2023 | Blogging, SEO
Your product or service is on your website as a platform for people to buy it or find out more about it. But how do you get people on your site if you’re not already a well-known brand? Through good SEO practices. What is SEO? SEO, short for search engine...
by Lisa Bourke | Nov 5, 2023 | Blogging, Marketing Tips
Blogs are one of the best ways to build authority and trust, and a great way to help with your conversion rates. Blogs are often misunderstood and underrated but, if used correctly, can be the reason why your business can find a steady stream of income. Blogs not only...
by Lisa Bourke | Sep 10, 2023 | Blogging
When hiring a blog writer, it’s important to know not only what to expect from your blog writer, but also understand what content means for different writers. Copywriters vs. Content writers Many people often mix up the terms ‘copywriter’ and ‘content writer,’ but...
by Lisa Bourke | Jul 25, 2023 | Blogging
Do you remember the old days of Flash animations, when people thought they needed garish animations to get noticed? Getting attention is good, but it needs to be the right kind. The key to a good website is not through bold statements and moving elements. In fact,...
by Lisa Bourke | Jul 5, 2023 | Blogging, SEO
If you want people to visit your website each month (which, of course you do) then you need to give them something to keep coming back for. That’s where content comes in. There are no hard rules regarding this, and everyone will give you a different answer for what...
