Your product or service is on your website as a platform for people to buy it or find out more about it. But how do you get people on your site if you’re not already a well-known brand? Through good SEO practices.
What is SEO?
SEO, short for search engine optimisation, is the art of enhancing your website’s visibility and discoverability in search engines like Google. Its goal is to attract more organic traffic to your site, ensuring that the right audience can easily find you. You do this through great and relevant content, through links, backlinks, and keywords. It’s the stuff happening in the background that others might not see, but that Google uses to push the information forward.
What is content?
Content comes in many forms, such as blog posts, social media posts, videos, reels, etc. Content plays a crucial role in attracting visitors to your website and making it relevant to their needs. When users turn to search engines, they are actively seeking information or answers. Essentially, they are in search of valuable content.
Why does content matter for SEO?
First, let’s look at the importance of content through blogs, and how it can benefit your SEO:
Enhanced visibility: The more content you have, the more information you are giving to Google. A blog helps improve your website’s visibility and discoverability to search engines. Using SEO helps you attract organic traffic to your website to ensure that the right people find you. It ensures that your services and products are seen by your target audience.
Relevant keywords: Keywords are still important. However, it’s not about how many you can shove into your content anymore, but also making sure that everything reads well. You want to use relevant keywords without compromising the quality of your content. Keywords help to improve your organic clicks and increase the chances of appearing in search results.
Increased credibility: GOOD content is the key to SEO. By providing valuable knowledge and information through your blog, you can establish credibility with your target audience. The more people talk about you, the more Google will boost you.
Link opportunities: Links are incredibly important for SEO, and blogs give you the opportunity for backlinks (When reputable sites link back to your content) and internal linking (to get people clicking and staying on your website for longer, or clicks to your products and services).
Attract new customers: Content will help boost your SEO so that it’s not just your regular customers that find you, but also new ones.
So, what happens once you’ve got your blog going?
Once you’re regularly posting blogs that either entertain, inform, or educate, you can use these to create your social media posts. Make sure that your social media is used to bring people back to your website because THIS IS THE PLACE WHERE CONVERSION HAPPENS.
And if you want to stay ahead of the game this year, make sure your content is your own. With AI on the rise, there are far too many copycats out there. Human-generated content will always come out on top.
Don’t neglect your content. It’s the key to SEO!
Need help with your blog? We can help.
At Content Hive, we understand the importance of developing a tailored strategy that aligns with your specific business objectives. We have a strong focus on SEO in Brisbane, but our goal extends beyond mere ranking improvements on Google—we aim to drive targeted traffic to your website, generate high-quality leads, and ultimately convert them into loyal customers. With our Content First Approach, we guide you through a comprehensive process to maximise the effectiveness of your online presence.