Video Marketing Brisbane
When it comes to sourcing a Brisbane video marketing agency, many brands run into trouble after they’ve received their content as they don’t actually know what to do with it, or if it’s even appropriate for their overall business outcomes in the first place. In order to avoid this and make the most of your investment, it’s worth partnering with a reputable content marketing agency that knows how to weave the many parts of your brand story together to deliver a consistent message to the public, and achieve real results.
At Content Hive, we’re big on transparency. We’re highly specialised in the services we offer, as this allows us to work at the top of our game, without stretching ourselves too thin. In a nutshell, we are a content marketing agency that is best matched with businesses who already provide top notch products or services to the public, but do not necessarily have the time, budget or resources to create their own digital content in house.
According to recent 2020 statistics released from Wyzol, a whopping 87% of businesses are using videos as a part of their brand’s content strategy. The interesting part is that of those businesses, 83% are reporting that video content is giving them a strong return on investment. As we all know, getting a good bang for your buck is the ultimate end goal for any marketing strategies in business.
Whether we like it or not, both short form and long form video marketing is everywhere. From YouTube binges, Instagram stories, and of course the rapid rise of TikTok, video is not a format that brands and businesses can ignore any longer. However, while the figures certainly look good, how exactly can small business owners harness the power of video marketing to inform, influence and engage with both new and existing customers?
The Concept Of Video Marketing Explained
Video is a versatile and highly engaging content medium that not only gives audiences a real-life picture of what’s going on, but also is relatively easy to share across multiple platforms. It’s easy to digest, entertaining and is readily accessible to just about anyone with an internet connection – which is probably one of the key reasons as to why it’s having its moment in the digital marketing spotlight.
Common concepts and themes associated with video marketing include:
- ‘How to’ guides and educational information
- Live streaming an event
- Case studies
- Animated storytelling
- 360 degree and virtual reality showcasing
- Brand awareness sharing your vision, mission statement, products or services
To make it even more complex, these days there are also key differences between short form and long form video marketing. As a general rule, short form videos are anything between fifteen seconds long, and ten minutes long. The popularity of this format is skyrocketing thanks to consumer demand and social media platforms such as Tik Tok, Snapchat, Instagram Reels, Instagram Stories and Facebook Stories.
In comparison, long form videos are more commonly seen over on one of the world’s most established social media platforms, YouTube. It’s also used on IGTV, Instagram’s hub for long form video. Determining what video marketing format works best for your brand will often boil down to your industry, target market, and of course, the resources available at your disposal.
Either way, video marketing is rapidly becoming a key staple for any solid digital or content marketing strategy. It doesn’t require loads of expensive gear or training to get started, but if you have a vision for what your brand’s visuals look like on screens, then it’s time to enlist the professionals – but where do you find them?
Meet Your Brisbane Video Marketing Specialists
As one of the leading Brisbane video marketing specialists, producing top quality digital content is exactly what we do best. We’re a boutique agency specialising in content marketing services to brands of all shapes, sizes and industries right around Australia, and our clients are considered to be the very best in their field. With a range of digital services on offer, our packages are based on a “mix and match” model, meaning that we can customise your content marketing needs based on your brand’s individual preferences – and that includes video.
Brisbane based finance broker Madd Loans have been passionate about getting in front of the camera for quite some time now, and this commitment has yielded further media opportunities for owner George Samios. As the face of his enterprise, George uses the Madd Loans Youtube channel to stay in touch with his existing client base, along with providing free and educational advice for potential new ones.
George has worked extensively with Content Hive for the content marketing strategy for Madd Loans, which has included extensive blogs and web articles, social media strategy, and now video production.
“Having a strong presence online is a huge part of our success in business. Being in the financial services industry, our customers may only need our service once a year! Content Hive makes it easy for us to stay top of mind with our customers, while getting our brand in front of new clients in a way that is engaging but authentic.”
George uses the brand’s YouTube platform and video marketing to:
- Discuss the latest market updates
- Provide free information
- Get audiences thinking
- Encourage lead generation
- Humanise and put a face to the Madd brand
By using the magic of video marketing to increase his brand authority, inevitably media opportunities soon followed. As a key figure within his sector, George has also featured as an authority on finance via other channels such as countless Australian finance magazines, Channel 7 News, Channel 9 News and even “Ready, Set, Reno”. Ultimately, George has used video marketing as a part of his brand’s overall digital content strategy as a way to connect with his fan base in a format that they connect with best.
If video marketing is a medium that you are interested in but you aren’t quite sure where to start, it’s time to speak to a professional. At Content Hive, we offer each of our new clients a free fifteen minute discovery call to get to know your brand’s story and vision for the future, so why not book in a chat with us today to discuss how we can get your brand buzzing online.