by Lisa Bourke | Sep 10, 2024 | Marketing Tips
Do you have a marketing plan for your business? You should! It’s easy to get lost in the day-to-day running of your business and before you know it the month is over, and you didn’t execute any of the plans that were in your head. A marketing plan isn’t as...
by Lisa Bourke | Jul 20, 2024 | Marketing Tips
Are you confused about when to use long-form and short-form content? When it comes to connecting with your audience, there’s a place for both. Each format has its strengths and knowing when to use them can make a significant difference in how effectively you engage...
by Lisa Bourke | Jan 1, 2024 | Marketing Tips, Social Media
You’re not on LinkedIn? You should be! LinkedIn sometimes has a bad reputation for being boring, but it does not deserve this title. In fact, if used correctly, LinkedIn is probably the most exciting social platform your business can have. It allows for personality...
by Lisa Bourke | Nov 5, 2023 | Blogging, Marketing Tips
Blogs are one of the best ways to build authority and trust, and a great way to help with your conversion rates. Blogs are often misunderstood and underrated but, if used correctly, can be the reason why your business can find a steady stream of income. Blogs not only...
by Lisa Bourke | Oct 30, 2023 | Marketing Tips, Uncategorized
LinkedIn is one of the best platforms for networking and a great place to foster relationships and connections. But, as with all social networks, there are often tricks of the trade that many don’t know about. For LinkedIn, that’s InMail, a feature that is not...
by Lisa Bourke | Oct 13, 2023 | Marketing Tips
Most people get overwhelmed when trying to decide what content to schedule for their websites and social media. It’s why people either hire someone else to do it for them or simply panic and post nothing. Having a schedule makes life easier, and taking one day a month...
