by Lisa Bourke | Jan 1, 2024 | Marketing Tips, Social Media
You’re not on LinkedIn? You should be! LinkedIn sometimes has a bad reputation for being boring, but it does not deserve this title. In fact, if used correctly, LinkedIn is probably the most exciting social platform your business can have. It allows for personality...
by Lisa Bourke | Nov 5, 2023 | Blogging, Marketing Tips
Blogs are one of the best ways to build authority and trust, and a great way to help with your conversion rates. Blogs are often misunderstood and underrated but, if used correctly, can be the reason why your business can find a steady stream of income. Blogs not only...
by Lisa Bourke | Oct 30, 2023 | Marketing Tips, Uncategorized
LinkedIn is one of the best platforms for networking and a great place to foster relationships and connections. But, as with all social networks, there are often tricks of the trade that many don’t know about. For LinkedIn, that’s InMail, a feature that is not...
by Lisa Bourke | Oct 13, 2023 | Marketing Tips
Most people get overwhelmed when trying to decide what content to schedule for their websites and social media. It’s why people either hire someone else to do it for them or simply panic and post nothing. Having a schedule makes life easier, and taking one day a month...
by Lisa Bourke | Oct 7, 2023 | Marketing Tips, SEO
We all know about keywords. We all use them. We sprinkle them in our copy and use them in our hashtags. But, for the most part, most people aren’t using them correctly, and many people are using vanity keywords and hoping for success. Let me take you through the term...
by Lisa Bourke | Sep 1, 2023 | Marketing Tips
What is marketing attribution? Marketing attribution is like our magnifying glass for results. It helps us figure out which tactics are really driving sales or conversions. The main goal is to find out which marketing strategies had the biggest impact on the decision...