The Psychology Behind Voiceovers

The Psychology Behind Voiceovers

Regardless of whether your marketing medium is podcasts, videos or even television, understanding the psychology behind voiceovers can be a gamechanger.  Voiceovers can generally be defined as a production technique where a voice – or someone that is not a part...
How To Use Memes For Marketing

How To Use Memes For Marketing

While using memes for marketing can be one of the best ways to go viral, there are a few basics to know if you want to hit the right notes with your audiences.  In 1991, “viral” was used almost exclusively to describe the rapid transmission of a cold or flu from...
Why You Should Do A Content Audit

Why You Should Do A Content Audit

While you may think that conducting a content audit is a waste of your time, there’s actually a wide range of benefits on offer as a result of doing so.  Let’s be honest, anything that includes the word “audit” is usually deemed to be a bore. Technically defined...
So What Is Content Marketing Exactly?

So What Is Content Marketing Exactly?

Even seasoned advertising executives have found themselves pondering what is content marketing, but the art of this process isn’t quite as complex as it sounds.  Once upon a time, many bricks and mortar businesses relied on strategies like word of mouth and...
Creating A Content Matrix That Works

Creating A Content Matrix That Works

Without a clear direction, all the work that’s gone into content production may not convert into tangible results – which is why you need a content matrix.  Once upon a time, many bricks and mortar businesses relied on strategies like word of mouth and...
Content Marketing vs Inbound Marketing

Content Marketing vs Inbound Marketing

While many brand owners fall into the trap of thinking that content marketing and inbound marketing are the same thing, what are some of the key differences?  Once upon a time, many bricks and mortar businesses relied on strategies like word of mouth and print...