by Lisa Bourke | May 18, 2023 | Blogging, SEO
As the internet has become a big part of people’s daily routines, there has never been a better time for businesses to get on the blogging bandwagon. When it comes to online shopping habits, customers often conduct thorough research before making their purchases. By...
by Lisa Bourke | Jun 23, 2022 | Blogging
If you’re trying to make your mark online, ranking for in demand search terms isn’t easy. Thankfully, cornerstone content offers a cost effective solution. While many brands and businesses now understand the importance of SEO, learning how it works is a...
by Lisa Bourke | May 30, 2022 | Blogging
While blog frequencies still remain a hotly contested subject in digital marketing circles, the simple fact of the matter is that any blog is better than none. As a brand or business, the concept of regularly posting a blog or article to your website is to construct...
by Lisa Bourke | May 3, 2022 | Blogging
For brands or businesses looking for a modern audio medium to connect with a new audience, learning how to start a podcast can be a gamechanger. While our parents had the radio, today’s generation have podcasts. By definition, a podcast is a digital audio file...
by Lisa Bourke | May 3, 2022 | Blogging, Uncategorized
While LinkedIn has long been known as social media for professionals, did you know that you can use blogging as a means to make your mark on this platform? In 2022, LinkedIn now boasts over 810 million users worldwide, which is a massive jump over the 660 million...
by Lisa Bourke | Jan 12, 2022 | Blogging
While the pros and cons of short form content and long form content have been hotly debated in marketing circles for years, which is the better choice in 2022? According to market leader Hubspot, brands are thirteen times more likely to see positive return on...
