SEO, short for search engine optimisation, is the art of enhancing your website’s visibility and discoverability in search engines like Google. Its goal is to attract more organic traffic to your site, ensuring that the right audience can easily find you.
Content plays a crucial role in attracting visitors to your website and making it relevant to their needs. When users turn to search engines, they are actively seeking information or answers. Essentially, they are in search of valuable content. But the only way for that content to be seen is through good SEO practices.
Let’s look at some of the ways a blog can help your SEO:
A blog helps improve your website’s visibility and discoverability in search engines like Google. By implementing SEO techniques, you can attract more organic traffic and ensure that the right audience can easily find your site. And, at the end of the day, that’s all we really want, isn’t it? For our services and products to be seen by the right people.
With a blog, you can use relevant keywords that align with your target audience’s search queries. This helps improve your organic clicks and increases the chances of appearing in search results. You can use both on-page and off-page SEO strategies to input your keywords and get them seen by Google’s algorithms.
By providing valuable knowledge and information through your blog, you can establish credibility with your target audience. This boosts your reputation and makes users more likely to trust your brand.
A well-written and authoritative blog can attract backlinks from other websites. When reputable sites link back to your content, it signals to search engines that your website is trustworthy, resulting in higher rankings in search results.
Your blog provides an excellent opportunity to incorporate internal links. By linking to other relevant blogs, services, or products within your website, you can improve navigation and enhance the user experience.
Attracting new customers
A blog can help you reach new customers by providing valuable content that addresses their needs and interests. It also serves as a platform to engage and retain your current customer base.
So what is a blog?
To put it simply, a blog is a regularly updated webpage that can be used for personal purposes or to meet the needs of a business. When you’re seeking information on a particular topic, you might stumble upon someone’s blog that delves deeper into that subject. For example, maybe you came across this very blog when searching for “What is a blog?”—quite the blog-ception, isn’t it?
From a company’s perspective, whether they sell products or services, a blog is an incredible tool to attract visitors to their website through the three E’s mentioned earlier: education, engagement, and entertainment. Once visitors arrive, they gain direct access to whatever the company aims to promote. Consequently, a blog adds value to the brand.
Blogging might have been around for a while, but it’s more alive than ever now and more important than it used to be. In a world where we’re driven by online content, it’s important to do everything we can to stay seen, and a blog is a great way to make this happen.
How often should you blog?
Determining the ideal frequency for blog posting is not a one-size-fits-all approach. It depends on the capacity of your organisation and the resources at your disposal. Here are some key considerations when deciding how often to publish blog posts:
Assess your capacity: If you are managing the blog on your own, it’s good to be realistic about the time you can dedicate to blogging. Focus on producing less frequent but high-value posts that align with your available resources.
Establish a schedule: Having a set schedule makes it easier to allocate time for writing blog content. Treat blogging as an integral part of your workday and prioritise it as a valuable marketing asset. Create a plan that outlines specific topics and deadlines for completion and posting.
Optimise content quality: If you choose to publish blog posts less frequently, invest additional time in conducting keyword research, optimising your posts for SEO, and promoting your content. This way, you can maximise organic traffic and ensure that your posts continue to generate traction despite the reduced frequency.
Seek reader input: If you have an established following, consider running a poll or survey to gauge your readers’ preferences regarding blog frequency. Their input can provide valuable insights and help you align your posting schedule with their expectations.
By finding the right balance and consistently updating your blog with fresh content, you can drive organic traffic and maintain a strong connection with your audience.
How to get more out of your blog with repurposing?
You’ve heard of writer’s block, but have you heard of blogger’s block? Okay, I made that term up, but it’s still a thing. Blogging is not easy. It’s hard to come up with original content all the time that engages the readers. It’s why so often you visit a blog only to find that the last time someone created any content for it was years ago. Despite the feeling of excitement you might have had at the creation of the blog, this can quickly lead to exhaustion, burnout, or just simply a lack of new ideas. That’s where repurposing comes in.
Here are a few great repurposing ideas to help you get more out of your blog:
Breathe new life: Look at one of your blog posts and see if there are any topics that you simply skimmed through without going into too much detail. You might be able to create a few more blog posts simply by expanding on those ideas alone.
Consider new formats: I’m a fan of paperbacks, but my husband far prefers eBooks, and my friend likes to listen to hers as an audiobook. At the base of it, the content is all the same but is simply presented in a new way. Is there any other way you can present your content? Not everyone loves to read long-form blogs, and by repurposing your content into a different format you might reach a whole new audience. Consider video, audio, infographics, podcasts, etc.
Revise old content: Delve into your blog post archives and give them a well-deserved facelift. Identify posts that could benefit from updates or a fresh perspective. Add new insights, vibrant visuals, or compelling infographics to present the content in a rejuvenated manner. With the groundwork already laid, you’ll quickly produce refreshed content that appears brand new to your audience.
Use social media: Extract snippets of valuable information from your blogs, combine them with images, and share them across your social channels while including a link back to your blog. Furthermore, leverage new blog posts as valuable content for your newsletter, enticing readers to rediscover your website.
Why your blog needs to be written by a human, not a bot?
With the rise of AI, so comes the rise of blogs not being written by humans. There are a few problems with this:
1. The content lacks originality and creativity. The purpose of a blog post is to drive engagemnt with your readers through empathy and understanding. It’s a great platform to showcase your personality and create meaningful relationships. Using a bot takes the feeling behind the words away..
2. The content isn’t always accurate. The last thing you want is to present a blog post to an audience who trusts you only to have it riddled with errors. Do your own research when writing your blog, and don’t simply trust something a bot has told you.
3. Google favours humans over bots. That’s right, Google is on our side. Google can detect AI-generated content and will prioritise human-written content above it.
That doesn’t mean you can’t use AI when writing your blog. Instead, it’s about using it in the right way. While you might use AI to help reshuffle the words into something a little easier to read, or to come up with some great bullet point ideas, at the end of the day, the bulk of the writing should come from you, the human. Don’t let AI take away your creativity. In the blogging world, originality is still highly regarded.
Have a question?
If you have a question that we haven’t covered about our services at Content Hive or you would like to book in a free fifteen minute discovery call with us, please get in touch today to discuss how we can get your brand buzzing online.