SEO Content Writing
Are you looking to climb to the top of search engine results, or looking to maintain your current position? Our SEO copywriting services can help get you there.
SEO, or Search Engine Optimisation, is what we call the practice of including specific content on your website that has the potential to improve your site’s visibility to search engines and their users. Put simply, it helps your site show up more often in relevant searches, and is crucial if you want to reach the lofty heights of Google rankings.
If the thought of sitting down to write an engaging and appropriately optimised blog or article gives you anxiety, you’re not alone – and we get it. You’re probably a business owner or manager, and busy steering the ship. On the other hand, you might already have an in house marketing professional, but they may already be up to their ears in maintaining a presence on social media or other avenues.
The simple fact is that if you ignore content marketing entirely, you risk doing your brand a disservice. Brands that don’t have an active content marketing strategy in place may be missing out on quite literally hundreds of new leads, but also risk new and upcoming competitors overtaking them on search engine results. Thankfully, partnering with Content Hive offers a solution.
Our Approach To SEO Content Writing For Business
As a small business owner, embracing digital marketing is imperative if you want to make it through the pandemic and avoid becoming another statistics. Unfortunately, having a website alone just isn’t going to cut it. Both new and existing customers need to be able to find you, which is where SEO friendly content marketing becomes relevant.
Here at Content Hive, producing relevant, accurate and engaging content is exactly what we do best. Our team of professional writers are able to produce blogs, articles and landing pages that not only add value for the reader, but are also technically optimised to help your brand rank on search engines. When compared to other traditional marketing methods, SEO copywriting and content production is easily measured, as business owners are able to calculate the exact impact of their efforts.
Embracing content marketing also enables brands to stop potential overreliance on pay per click advertising methods, as SEO friendly content is a way to start attracting the same forms of traffic organically.
However, SEO content writing should certainly not be viewed as a “one size fits all” solution. At Content Hive, we take the time to understand how your business works before implementing a content marketing strategy. Our approach to this specialised form of content marketing includes the following –
- Understanding your objectives
- Content relevancy mapping
- In depth keyword research
- Content plan and strategy
- Research and write unique and optimised content
- Craft supporting content such as images, infographics and even video
- Load your blogs and schedule on social media for you
The sad reality is that if you are a small business, ignoring the power of digital marketing only enables your competitors to leapfrog past you. You may be the very best in your field, but without a content marketing action plan – how are your new and existing customers supposed to know that?
Content Hive SEO Copywriting Case Study
Bioweed is the brainchild of well established agricultural leaders Greenpro, and is backed by over twenty years of research and development. Owned and manufactured in Australia, the primary ingredient of Bioweed is actually sustainably sourced pine oil, and is even approved by NASAA, ACO and APVMA for use around organic farms and food production.
When Greenpro launched the new product in early 2020, the in-house team recognised that outsourcing their content marketing needs would free up their time in order to focus on what they do best – the production of state of the art and innovative products.
Content Hive began producing informative, engaging and relevant online articles for Bioweed in June 2020. At the time, Bioweed was ranking at #17 on Google for the target keyword “Organic Weed Killer”. By deploying optimised and consistent blogs via their website and social media channels, Bioweed now ranks at #1 for that same keyword and did so in under six months.
The best part? Bioweed now ranks for over 1,900 organic keywords thanks to a focus on SEO content production, with the “How To Kill Capeweed” article bringing in over 1200 unique visitors to their website every month.
Further Content Writing Services
While we specialise in SEO content writing, did you know that Content Hive also offers a broad variety of digital marketing services found via our online menu? If you’re focusing on other content writing services, Content Hive also provides the following options.
- Web page content
- Landing pages
- Award submissions
- Lead generation tools
- Information packs
If you aren’t quite sure where to start on your digital marketing journey and would like to speak to a professional, why not book in a free discovery call with us at Content Hive today to discuss how we can get your brand buzzing online.