by Lisa Bourke | Oct 7, 2023 | Marketing Tips, SEO
We all know about keywords. We all use them. We sprinkle them in our copy and use them in our hashtags. But, for the most part, most people aren’t using them correctly, and many people are using vanity keywords and hoping for success. Let me take you through the term...
by Lisa Bourke | Sep 28, 2023 | SEO
Having a website is important, but it won’t do much if Google doesn’t notice it. That’s where SEO comes in. Think of SEO as a way to tell Google, “Hey, I’m here!” Without SEO, your website might as well be invisible, and all your efforts will go to waste. If your...
by Lisa Bourke | Aug 28, 2023 | SEO
WordPress is widely recognised for having one of the best reputations for SEO in the world of websites. And when it comes to SEO plugins, Yoast SEO is the top choice for most. In this guide, we’ll address some of the most common questions beginners have when using...
by Lisa Bourke | Aug 25, 2023 | SEO
Backlinks are important for SEO and have a significant impact on your website. They can bring a lot of benefits, but they can also have negative effects. That’s right – backlinks can either support or harm your site. So, it’s essential to understand their value and...
by Lisa Bourke | Aug 21, 2023 | Google Insights, SEO
In our modern world, it often feels like everything is a copycat version of something else, especially when browsing through online content. The constant desire to rank high in Google’s search results leads us all to adopt similar SEO practices to gain an edge. But...
by Lisa Bourke | Jul 10, 2023 | Marketing Tips, SEO
SEO is a tricky little thing to navigate sometimes, and staying ahead of the curve means getting smart with your keywords. Topical authority is a clever way to make the most out of your keywords and gain more visibility on your website. What is topical authority?...
