Understanding SEO Ranking Factors

Understanding SEO Ranking Factors

Determining which parts of your website that Google cares about – and what it doesn’t – can be tricky to navigate, particularly when it comes to your SEO. SEO, otherwise known as Search Engine Optimisation, is what we call the practice of including...
Six SEO Trends To Watch For 2022

Six SEO Trends To Watch For 2022

The world of SEO is constantly changing, with the forecast for the upcoming year ahead being no exception – so what surprises does Google have in store for 2022? For the uninitiated, all the major search engines like Google and Bing use SEO – otherwise...
The Importance Of Evergreen Content

The Importance Of Evergreen Content

While evergreen content is a dream that many business owners think is out of their reach, kicking this virtual goal is actually easier than you might think.  For brands or businesses trying to make their mark online, having a solid content marketing strategy that is...
The Importance Of Evergreen Content

The Importance Of Evergreen Content

While evergreen content is a dream that many business owners think is out of their reach, kicking this virtual goal is actually easier than you might think.  For brands or businesses trying to make their mark online, having a solid content marketing strategy that is...
The Relevance Of Google PageRank

The Relevance Of Google PageRank

Although many marketers have dismissed Google PageRank as a dead metric – and even though it’s been removed by the tech giant themselves – does it still count? As the world’s biggest search engine, it’s almost understandable why the big wigs over at...
The Importance Of Website Traffic

The Importance Of Website Traffic

If you’re a brand trying to make your mark online, then unlocking a steady flow of organic website traffic is a non-negotiable for achieving long term success. In a nutshell, the more people who see your site translates to being the more potential customers you...