by Lisa Bourke | Dec 18, 2023 | Blogging, SEO
Your product or service is on your website as a platform for people to buy it or find out more about it. But how do you get people on your site if you’re not already a well-known brand? Through good SEO practices. What is SEO? SEO, short for search engine...
by Lisa Bourke | Oct 7, 2023 | Marketing Tips, SEO
We all know about keywords. We all use them. We sprinkle them in our copy and use them in our hashtags. But, for the most part, most people aren’t using them correctly, and many people are using vanity keywords and hoping for success. Let me take you through the term...
by Lisa Bourke | Sep 28, 2023 | SEO
Having a website is important, but it won’t do much if Google doesn’t notice it. That’s where SEO comes in. Think of SEO as a way to tell Google, “Hey, I’m here!” Without SEO, your website might as well be invisible, and all your efforts will go to waste. If your...
by Lisa Bourke | Aug 28, 2023 | SEO
WordPress is widely recognised for having one of the best reputations for SEO in the world of websites. And when it comes to SEO plugins, Yoast SEO is the top choice for most. In this guide, we’ll address some of the most common questions beginners have when using...
by Lisa Bourke | Aug 25, 2023 | SEO
Backlinks are important for SEO and have a significant impact on your website. They can bring a lot of benefits, but they can also have negative effects. That’s right – backlinks can either support or harm your site. So, it’s essential to understand their value and...
by Lisa Bourke | Aug 21, 2023 | Google Insights, SEO
In our modern world, it often feels like everything is a copycat version of something else, especially when browsing through online content. The constant desire to rank high in Google’s search results leads us all to adopt similar SEO practices to gain an edge. But...