Blogs are one of the best ways to build authority and trust, and a great way to help with your conversion rates. Blogs are often misunderstood and underrated but, if used correctly, can be the reason why your business can find a steady stream of income. Blogs not only help to educate but also build trust with potential buyers.
“I have been running Facebook ads for my ecommerce business. Last year I saw a drop in conversions to around 0.8%. We changed things up and ran the ads to related blogs instead, and just like that our conversion rate jumped to 1.2%,” Tony, Tuff Toolbags.
Do you have a blog? Are you using it correctly? Here are five ways to make sure your blogs are increasing conversions. Because if you’re going to write content for your website, make sure it’s for good reason.
3 ways to increase conversions with your blog
Tip #1: Know your audience
Without the right audience in mind, conversions just won’t happen. First things first, invest time in pinpointing your target market. Define your ideal audience and understand precisely what they crave and how you can cater to them. Employ a reliable analytics tool to gauge your site’s traffic, popular pages, and visitor behaviour. Knowing how long they’re on your website before they leave is valuable information you can use. The deeper your insight into your current site visitors, the better you can enhance your platform to attract even more.
Tip #2: Write great content
While it might seem obvious, many people have blogs just for the sake of having blogs, or because they assume a blog will make them look better. But if your content isn’t informing, educating, or entertaining, then it’s not doing much for you other than probably making you look bad. Don’t write content just for the sake of it. Write content that people want to read. Based on your service or product, imagine what people might be typing into Google when they’re trying to find you, and then write amazing content based on that.
Tip #3: Don’t be afraid to experiment
A/B testing involves experimenting with different ads or content to figure out what’s effective and what’s not. These trials help you pinpoint what your ideal audience prefers and offer insights into your brand. To get clear results, avoid making too many changes at once, or you won’t know which change led to better outcomes.
When it comes to increasing your conversion rates, your blog might be the key. Do your research, know your audience, write great content, and don’t be afraid to experiment with different ideas.
Need help with your blog? We can help.
At Content Hive, we understand the importance of developing a tailored strategy that aligns with your specific business objectives. We have a strong focus on SEO in Brisbane, but our goal extends beyond mere ranking improvements on Google—we aim to drive targeted traffic to your website, generate high-quality leads, and ultimately convert them into loyal customers. With our Content First Approach, we guide you through a comprehensive process to maximise the effectiveness of your online presence.