Many people worry they don’t have enough content to keep up with demand, but what they often overlook is the potential to repurpose what they already have. Repurposing, sometimes called content recycling, is a smart strategy that involves taking existing material and presenting it in new formats or contexts. This approach not only breathes new life into your content but also extends its reach and impact.
Why should you repurpose your content
Content is important for SEO. To connect with the right audience, it’s essential to produce content that is not only relevant and engaging but also consistent. Regularly updating your site with valuable information helps build authority, improves search engine rankings, and keeps your audience coming back for more.
If the thought of sitting down to write an optimised blog or article gives you anxiety, you’re not alone. It’s hard to find the time for content if you’re always creating it from scratch. That’s why it’s so important to repurpose your content, because it gives you an opportunity to reach a wider audience and use it in a variety of ways.
Five ways to repurpose your blog content
You’ve written a fantastic blog, whether it’s short or long, and now you’re wondering when you’ll find the time to create another one. Before you dive back into writing, consider these strategies to repurpose your existing content and extend its reach across more platforms:
- Create some graphics. If your blog is rich in statistics, turn those numbers into eye-catching infographics to share on social media, linking back to your blog. You can also design engaging graphics using photos, images, or even quotes from your blog. These visuals can enhance the blog itself and be repurposed for social media promotion.
- Make a video. Not everyone prefers reading blogs. Videos are a powerful way to convey the same message, whether through a narrated script on YouTube or creative visuals that don’t involve a person at all.
- Create an eBook. If you’ve written a blog that offers educational content, consider turning this into a longer eBook that you can then sell within your blog. Or maybe you can even offer it for free and use it for email signups.
- Add it to your newsletter. Struggling with content ideas for your newsletter? Adding your recent blog post with a great graphic is a great way to reach an audience that’s already engaged with you.
- Turn one blog into multiple posts. You might be surprised at how often this is possible. Identify key points in your blog that could be developed into separate, more in-depth articles. For instance, each of the tips in this list could become a standalone blog post. Additionally, linking these posts internally can significantly boost your SEO.
The Key To Good Marketing Is Great Content
Here at Content Hive, producing top quality digital content is exactly what we do best and we have a range of month-to-month plans that you can choose from.
If you aren’t quite sure where to start on your content marketing journey and would like to speak to a professional, why not book in a free discovery call with us at Content Hive today to discuss how we can get your brand buzzing online.
And if you need a great website – we can help!
