Do you have a marketing plan for your business?
You should!
It’s easy to get lost in the day-to-day running of your business and before you know it the month is over, and you didn’t execute any of the plans that were in your head. A marketing plan isn’t as overwhelming as you might think it is and having a day to strategise once a month will help your business grow to its full potential.
How to write a good marketing plan
- Determine the reason. What do you want to get out of your marketing strategy? Do you want to determine who your target audience is? Do you want to add more potential clients to your database? Are you looking to reach a target in the upcoming month? Do you want to create more awareness? Or maybe it’s a combination of both. However, you cannot create a marketing plan without first deciding what the end goal is.
- Determine your method for tracking. To know which marketing strategies work, you need to track your efforts. Many people try different approaches, hoping for success, but without tracking, they can’t tell what’s effective and may waste money on failing methods. Consider Google Analytics to get insight into your website’s performance and use this to find the sources of your traffic. For a more detailed look at tracking, read this blog: How Are You Tracking Your Marketing Success?
- Create your content strategy. Now that you know what your goal is and how you’re going to track it, you can work back to create a good content strategy. Depending on your business, you might want to consider optimised blogs, videos, reels, infographics, and ebooks. It’s not as scary as you think. In our blog, How To Repurpose Your Blog Content And Why You Should Do It, you’ll get even more ideas on how to create enough content each month. Once you know the content you’re going to create, decide how many you’ll create, how you’re going to track them, and which channels you’re going to distribute them on. You can choose organic marketing, paid marketing, or a combination of both.
- Create timelines. If you have a team, clearly define who will be responsible for which part of the content creation and make sure there is a deadline. Use a tool like Asana to keep everything in one place.
- Get results and refine. By tracking your results, you can understand which marketing works best for you. Since not all strategies work the same for everyone, it’s important to review your analytics regularly, even quarterly. This helps you adjust and improve your campaigns. Don’t repeat the same tactics hoping for better results—keep tweaking until you find success.
A marketing plan will be different for each company so there’s no hard and fast rule. Some like to do monthly plans while others are happy with quarterly plans. The type you choose will depend on your company and your goals. Whatever you choose, having a solid marketing plan will help you reach your goals much quicker than running your business without one.
The Key To Good Marketing Is Great Content
Here at Content Hive, producing top quality digital content is exactly what we do best and we have a range of month-to-month plans that you can choose from.
If you aren’t quite sure where to start on your content marketing journey and would like to speak to a professional, why not book in a free discovery call with us at Content Hive today to discuss how we can get your brand buzzing online.
And if you need a great website – we can help!
