When hiring a blog writer, it’s important to know not only what to expect from your blog writer, but also understand what content means for different writers.
Copywriters vs. Content writers
Many people often mix up the terms ‘copywriter’ and ‘content writer,’ but they have distinct roles.
Copywriters write persuasive content for things like advertisements, slogans, emails, and landing pages. They keep it short and direct to grab the audience’s attention right away.
Content writers, on the other hand, create long-form content like articles and blog posts. They also aim to persuade and sell, but they do it through education, entertainment, and engagement.
Even if you mix up these terms sometimes, it’s important to know what type of writer you need when hiring.
Copywriter – the goal is to persuade.
Content writer – the goal is to inform.
You might consider hiring someone to write a non-fiction book on your behalf, or even to ghostwrite a fiction book. When you’re in the process of hiring a book writer, precision becomes crucial. Book writers often command higher fees because writing a book involves more complexity than copy or content writing. Books undergo thorough editing and proofreading to ensure grammatical accuracy, and the time required for this process varies depending on the book’s genre and complexity.
What should you expect from your blog writers?
Blog writers play a crucial role in the realm of SEO marketing because their primary objective is to generate organic traffic through content. It’s important to understand that a blog doesn’t need to be flawless or provide the depth of information found in an e-book, nor does it require the precision of advertising copy. Instead, the fundamental purpose of a blog is to attract organic traffic to your website.
To understand this, put yourself in the shoes of your target audience. Think about how they discover products, brands, or services. They do it in the same way you do when you shop online, by typing queries into Google. Typically, you focus on the first page of Google search results, occasionally venturing to the second page, but seldom clicking beyond that. This underscores the importance of your company’s goal: to secure a position on the coveted first page of Google search results.
So, how do you achieve that? The answer lies in creating content that’s optimised for SEO. The more high-quality content you have, the greater your chances of ranking higher on Google. Blog writing stands out as one of the most effective methods for achieving this.
What you should seek from your blog writer is high-quality content that accomplishes the goals of educating, entertaining, or engaging your audience, all while incorporating essential SEO practices like thorough keyword research, effective use of headings and subheadings, and a well-crafted meta description. Additionally, maintaining a consistent flow of content is crucial to ensure that you remain at the forefront of Google’s search results.
It’s essential to recognise that your blogs don’t need to achieve perfection, and your blog writers need not invest days perfecting a single blog post. The key to successful blog writing is consistency, not an obsessive pursuit of flawlessness. If you spend an entire month crafting the “perfect” blog, it’s unlikely to generate the traffic you desire. Instead, focus on writing effectively and regularly.
That’s precisely why, at Content Hive, we have incorporated blog writing into our marketing packages. We firmly believe that high-quality digital content plays a pivotal role in enhancing and sustaining your SEO, ultimately improving your online visibility. After all, having an amazing brand is of little use if nobody can find you online.