If you’re a small business trying to survive lockdown and make your mark online, our Melbourne content marketing services can be your golden ticket to success.
Unassuming from the outside and yet full of secret treasures for those willing to go looking, such as hard to find art galleries, bars, and nightclubs, the city of Melbourne has long been regarded as Australia’s capital of culture. Filled with laneways, local artists, die hard AFL fans and the nation’s best coffee, locals and tourists alike have long put up with it’s temperamental weather in favour of the lifestyle that this cosmopolitan city has to offer.
Maybe it’s the fashion, or maybe it’s the food, but Melbourne is also regarded as the most “European” of the Australian capital cities. In terms of culture, lifestyle, vibe and multiculturalism, Melbourne has often been compared to Berlin. Much like the German capital city, the beating heart of Melbourne is not necessarily within the central business district, but instead found in its surrounding suburbs, with each offering its own distinct personality.
However, many Melbournites had the best parts of living in this glorious city ripped away from them during the events of 2020, which in turn have spilled over in 2021. Although foot traffic in the CBD is a fraction of what it once was, Melbourne locals know the drill when it comes to surviving ongoing lockdowns – and for many, the answer is going digital.
As such, up and coming entrepreneurs, clever start ups and seasoned industry veterans alike have all been forced to adapt to this new online world of doing business. Unfortunately, many come undone without having the time, skills or energy to devote to proper content marketing. While many are unaware of its importance when it comes to trading in cyberspace, others simply forgo it all together in favour of other short term marketing strategies that may yield instant results, but are not so effective in the long term.
The simple fact of the matter is that having a snazzy website just isn’t enough without good content to back it up. For the uninitiated, think of it like trying to drive a car that doesn’t have an engine – but who do you turn to for a solution?
Meet Your Melbourne Content Marketing Specialists
Content marketing through regular blogging, video production and even publishing the odd infographic is a way for your brand to capture the attention of the right audiences, build a relationship of sorts with them, and ideally then convert them into a happy, loyal customer. Sure, it’s a slow burn, but the real value of content marketing lies in just how much it can do for your brand or business in the long run when it comes to climbing to the top of the illusive Google search engine results.
However, when signing up a third party to take on a chunk of your business, it’s understandable that some operators feel slightly anxious about what to expect. In terms of your marketing division, think of the relationship with your selected Melbourne content marketing agency as a partnership – one in which success is dependent on all parties involved.
At Content Hive, we’re big on transparency. We’re highly specialized in the services we offer, as this allows us to work at the top of our game, without stretching ourselves too thin. In a nutshell, we are a content marketing agency that is best matched with businesses who already provide top notch products or services to the public, but do not necessarily have the time, budget or resources to create their own digital content in house.
As one of the leading Melbourne content marketing specialists, quite simply, producing top quality digital content is exactly what we do best. As an agency specialising in offering content marketing services to brands of all shapes, sizes and industries right around Australia, our clients are considered to be the very best in their field. With a range of digital services on offer, our packages are based on a “mix and match” model, meaning that we can customise your content marketing needs based on your brand’s individual preferences.
In order to select a content plan that best suits the needs of your business, we recommend adding up the number of content requests each month, and then compare this to our digital menu. As part of our free introductory call with all of our new brands that come on board, we happily run through these options with you to find the best fit.
An example of this would be something like three social media posts per week, two blog articles supplied per month, and one off web and email banner designs. Your package can be tailored to best suit your business, as digital content isn’t a “one size fits all” model. It also means that because you have a monthly credit, you are going to want to make sure you use these up – and so do we – meaning that your digital content is always consistent.
If you aren’t quite sure where to start on your content marketing journey and would like to speak to a professional, book in a free discovery call with us at Content Hive today to discuss how we can get your brand buzzing online.