by Lisa Bourke | Aug 25, 2023 | SEO
Backlinks are important for SEO and have a significant impact on your website. They can bring a lot of benefits, but they can also have negative effects. That’s right – backlinks can either support or harm your site. So, it’s essential to understand their value and...
by Lisa Bourke | Aug 21, 2023 | Google Insights, SEO
In our modern world, it often feels like everything is a copycat version of something else, especially when browsing through online content. The constant desire to rank high in Google’s search results leads us all to adopt similar SEO practices to gain an edge. But...
by Lisa Bourke | Jul 10, 2023 | Marketing Tips, SEO
SEO is a tricky little thing to navigate sometimes, and staying ahead of the curve means getting smart with your keywords. Topical authority is a clever way to make the most out of your keywords and gain more visibility on your website. What is topical authority?...
by Lisa Bourke | Jul 5, 2023 | Blogging, SEO
If you want people to visit your website each month (which, of course you do) then you need to give them something to keep coming back for. That’s where content comes in. There are no hard rules regarding this, and everyone will give you a different answer for what...
by Lisa Bourke | Jun 30, 2023 | SEO
One of the biggest problems that SEO faces is that it’s not a quick fix. It requires time and effort, making it difficult for website owners to understand what’s happening behind the scenes, especially if they lack the time or interest in technical details. However,...
by Lisa Bourke | May 18, 2023 | Blogging, SEO
As the internet has become a big part of people’s daily routines, there has never been a better time for businesses to get on the blogging bandwagon. When it comes to online shopping habits, customers often conduct thorough research before making their purchases. By...
