by Lisa Bourke | Jun 20, 2022 | SEO
While you or someone in your marketing department might fancy themselves as a word nerd, learning to master SEO copywriting is a whole other ball game. When we think of copywriters, it’s not uncommon to envision the likes of Peggy Olson or Don Draper of “Mad Men”...
by Lisa Bourke | May 14, 2022 | SEO
When writing content that’s classed as Google friendly, many people often forget about creating SEO page titles – but are they really that big of a deal? If your brand or business is trying to get seen by consumers on the world wide web, relying on paid...
by Lisa Bourke | May 11, 2022 | SEO
If you’re looking to master how search engine algorithms work and in turn leverage them, then getting familiar with on page vs off page SEO is non-negotiable. SEO, or Search Engine Optimisation, is what we call the practice of including specific content on...
by Lisa Bourke | May 11, 2022 | SEO
Getting seen by the right audiences online isn’t always easy, but learning how to master the right SEO tools can be a gamechanger for making your mark online. If you’re unfamiliar with the concept, all the major search engines like Google and Bing use a system...
by Lisa Bourke | May 8, 2022 | SEO
Although this acronym has the potential to fill rookies with fear, getting a grasp on SEO for beginners is actually much easier than you might initially think. If you’re new to the online marketing arena, it’s easy to get overwhelmed. Industry professionals seldom...
by Lisa Bourke | Mar 30, 2022 | SEO
Determining which parts of your website that Google cares about – and what it doesn’t – can be tricky to navigate, particularly when it comes to your SEO. SEO, otherwise known as Search Engine Optimisation, is what we call the practice of including...
