by Lisa Bourke | Aug 21, 2023 | Google Insights, SEO
In our modern world, it often feels like everything is a copycat version of something else, especially when browsing through online content. The constant desire to rank high in Google’s search results leads us all to adopt similar SEO practices to gain an edge. But...
by Lisa Bourke | Jan 14, 2023 | Google Insights
What is it? The Google helpful content system is an update implemented to improve a users search experience on Google. The update aids Google’s automated ranking system to provide original and helpful content, written by people, for people. Let’s discuss how the ...
by Lisa Bourke | Jul 26, 2022 | Google Insights
Often dismissed as a platform for disgruntled customers to air their grievances, the reality is that Google reviews do matter – much more than you might think. Did you know that roughly 60% of consumers check Google reviews online before they visit a business?...
by Lisa Bourke | Jul 7, 2022 | Google Insights
While we all know that getting seen online is a must in the digital age, mastering your Google Business Profile or your Google My Business listing is a must. Once upon a time, we relied on a large stack of paper that we called phone books. In their heyday, they were a...
by Lisa Bourke | Jun 28, 2022 | Google Insights
While the latest Google update defines what is classed as helpful content for search engine users, what do these changes mean for online enterprises? As the world’s biggest search engine, it’s almost understandable why the big wigs over at Google have made some...
by Lisa Bourke | May 18, 2022 | Google Insights
With the world’s biggest search engine set to retire Universal Analytics on July 1 2023, what does this change mean for brands who rely on this feature? First launched in November 2005, Google Analytics markets itself as the tools every brand and business needs...
