by Lisa Bourke | Jan 1, 2024 | Marketing Tips, Social Media
You’re not on LinkedIn? You should be! LinkedIn sometimes has a bad reputation for being boring, but it does not deserve this title. In fact, if used correctly, LinkedIn is probably the most exciting social platform your business can have. It allows for personality...
by Lisa Bourke | Nov 10, 2022 | Social Media
Although the applicable text and visual content tends to get all of the attention from marketers, there’s a reason why social media image sizes do matter. According to Greek mythology, the Hydra of Lerna was a serpent-like water monster that terrorised a local...
by Lisa Bourke | Sep 10, 2022 | Social Media
Once thought of as a mere extension of the Stories feature, learning how to leverage Instagram Reels for business is now a must for social media marketing. Just ten short years ago, mastering Instagram was as simple as slapping a filter on a photo, posting it with a...
by Lisa Bourke | Sep 6, 2022 | Social Media
In line with the evolving algorithms, Instagram marketing best practices are constantly changing too – but there are a few common no-no’s that still apply. Like many of the other dominant social media platforms, Instagram has come a long way since its...
by Lisa Bourke | Aug 20, 2022 | Social Media
Once dismissed as a teenager friendly fad, ignoring TikTok for business is no longer an option when it comes to an effective social media marketing strategy. First launched to the western world in 2017, it’s hard to pinpoint another global phenomenon with the same...
by Lisa Bourke | Aug 13, 2022 | Social Media
Although you might be pouring hours into content production for TikTok or The ‘Gram, failing to conduct a social media audit risks it all being for nothing. Between identifying the social media platform best suited to your business, diligently engaging with your...
