You’re not on LinkedIn?
You should be!
LinkedIn sometimes has a bad reputation for being boring, but it does not deserve this title. In fact, if used correctly, LinkedIn is probably the most exciting social platform your business can have. It allows for personality and professionalism all in one place. And if you know what you’re doing you’ll get the opportunity to build your professional network, make incredible contacts, showcase your personality, and, most importantly, grow your revenue through targeted leads.
Doesn’t sound so boring anymore, does it?
When it comes to LinkedIn, you need to approach it differently from other platforms.
Define your audience
LinkedIn is not a generic social platform, but instead focuses on specificity. Which is GREAT for business.
But before you dive too deep into your strategies and plans, you need to figure out your target audience, especially if you’re a small business owner or solopreneur.
To boost conversions, start by figuring out your target audience. Clearly define who your ideal audience is and what they like. Use a reliable analytics tool to check your website’s traffic, popular pages, and how visitors behave. Knowing how long people stay on your site is crucial information. The better you understand your current visitors, the more you can improve your site to attract even more people. Put yourself into the mind of your target audience!
Have a focused strategy
To make LinkedIn work for you, you need a strategy in place. Remember, what works for one person might not work for someone else, so tailor your strategy to suit your needs. The best thing about LinkedIn is that it’s mostly a group of people with shared goals – to help them grow their business. And if you’re providing the right sort of content, you’re quickly going to become the sort of business that makes people want to share and connect with you. And this will have a great effect on your goals.
Align your purpose with your passion to:
- Stand out in your industry.
- Show your personality.
- Connect with others who share your values.
Remember, organic content WILL make a difference, but it takes time. Don’t get caught up in the comment section. Focus on building your brand, creating good content, and making the right connections.
Create a content plan
Once you’ve figured out your strategy, you need to plan your content. Remember, LinkedIn wants our content to be grounded in knowledge, advice, or entertainment. Don’t create content just for the sake of it. Make sure it’s in line with your brand and that it is targeting the right audience. When it comes to creating content, ask yourself what knowledge you want to give to your readers.
LinkedIn is an incredibly powerful platform for your business that is often overlooked. It allows you the ability to focus on the core of whatever it is you’re trying to promote while connecting with the right people. It’s not a passive platform. When using LinkedIn, don’t just share your work, but also take the time to form relationships with the right people.
If you’re not sure what to do on LinkedIn, consider the following three C’s: Consume, Connect, Create. If you’re doing all three, and following your strategy plan, you’ll see results.
The Key To Good Marketing Is Great Content
Here at Content Hive, producing top quality digital content is exactly what we do best and we have a range of month-to-month plans that you can choose from.
If you aren’t quite sure where to start on your content marketing journey and would like to speak to a professional, why not book in a free discovery call with us at Content Hive today to discuss how we can get your brand buzzing online.