by Lisa Bourke | Oct 13, 2023 | Marketing Tips
Most people get overwhelmed when trying to decide what content to schedule for their websites and social media. It’s why people either hire someone else to do it for them or simply panic and post nothing. Having a schedule makes life easier, and taking one day a month...
by Lisa Bourke | Oct 7, 2023 | Marketing Tips, SEO
We all know about keywords. We all use them. We sprinkle them in our copy and use them in our hashtags. But, for the most part, most people aren’t using them correctly, and many people are using vanity keywords and hoping for success. Let me take you through the term...
by Lisa Bourke | Sep 1, 2023 | Marketing Tips
What is marketing attribution? Marketing attribution is like our magnifying glass for results. It helps us figure out which tactics are really driving sales or conversions. The main goal is to find out which marketing strategies had the biggest impact on the decision...
by Lisa Bourke | Jul 10, 2023 | Marketing Tips, SEO
SEO is a tricky little thing to navigate sometimes, and staying ahead of the curve means getting smart with your keywords. Topical authority is a clever way to make the most out of your keywords and gain more visibility on your website. What is topical authority?...
by Lisa Bourke | Jul 10, 2023 | Marketing Tips
Content repurposing is like upcycling. In other words, it’s a way to get creative and expand the reach of your content. It involves finding new and innovative ways to maximise the value and reach of your existing content. Specifically focused on your website, content...
by Lisa Bourke | May 9, 2023 | Marketing Tips
Artificial intelligence is an undeniable presence in our world, and digital marketing trends prove that it’s here to stay. As it becomes increasingly integrated into our lives, many people are curious about its trajectory. Rather than fearing it, we should strive to...
