by Lisa Bourke | Jul 10, 2023 | Marketing Tips, SEO
SEO is a tricky little thing to navigate sometimes, and staying ahead of the curve means getting smart with your keywords. Topical authority is a clever way to make the most out of your keywords and gain more visibility on your website. What is topical authority?...
by Lisa Bourke | Jul 10, 2023 | Marketing Tips
Content repurposing is like upcycling. In other words, it’s a way to get creative and expand the reach of your content. It involves finding new and innovative ways to maximise the value and reach of your existing content. Specifically focused on your website, content...
by Lisa Bourke | May 9, 2023 | Marketing Tips
Artificial intelligence is an undeniable presence in our world, and digital marketing trends prove that it’s here to stay. As it becomes increasingly integrated into our lives, many people are curious about its trajectory. Rather than fearing it, we should strive to...
by Lisa Bourke | Feb 26, 2023 | Marketing Tips
Not everyone possesses strong marketing skills. Even if you have an exceptional product or service, without effective marketing, finding clients can be a challenge. While a good product or service retains customers, a well-executed marketing strategy is crucial for...
by Lisa Bourke | Dec 6, 2022 | Marketing Tips
Even if you’re familiar with the basics of digital marketing as a business owner, knowing when to outsource and what the potential benefits are is crucial. Once upon a time, brands and businesses from all walks of life used mediums like radio, magazines and...
by Lisa Bourke | Nov 30, 2022 | Marketing Tips
While the advertising industry is often packed with buzzwords and fads that fall out of favour, the concept of neuromarketing looks like it’s here to stay. The importance of marketing for any brand or business is that it makes both new and existing customers...
