by Lisa Bourke | Sep 30, 2023 | Business
When you head to the grocery store without a well-organised shopping list, it’s common to end up buying things you don’t need while forgetting the essentials. A similar principle applies when shopping for websites. Websites are not one-size-fits-all; they’re unique to...
by Lisa Bourke | Sep 28, 2023 | SEO
Having a website is important, but it won’t do much if Google doesn’t notice it. That’s where SEO comes in. Think of SEO as a way to tell Google, “Hey, I’m here!” Without SEO, your website might as well be invisible, and all your efforts will go to waste. If your...
by Lisa Bourke | Sep 10, 2023 | Blogging
When hiring a blog writer, it’s important to know not only what to expect from your blog writer, but also understand what content means for different writers. Copywriters vs. Content writers Many people often mix up the terms ‘copywriter’ and ‘content writer,’ but...
by Lisa Bourke | Sep 5, 2023 | Email Marketing
Post purchase emails are one of the most neglected forms of marketing despite being one of the most effective. Without a post purchase email, you’re missing out on a lot of repeat customers as well as neglecting the relationship side of your customer base. You might...
by Lisa Bourke | Sep 1, 2023 | Marketing Tips
What is marketing attribution? Marketing attribution is like our magnifying glass for results. It helps us figure out which tactics are really driving sales or conversions. The main goal is to find out which marketing strategies had the biggest impact on the decision...
