by Lisa Bourke | Sep 5, 2023 | Email Marketing
Post purchase emails are one of the most neglected forms of marketing despite being one of the most effective. Without a post purchase email, you’re missing out on a lot of repeat customers as well as neglecting the relationship side of your customer base. You might...
by Lisa Bourke | Feb 22, 2023 | Email Marketing
Let’s discuss the four components of a successful email marketing campaign and run through actionable tactics to improve your email marketing performance. 1. Clean Email List Maintaining a high email deliverability rate is important to run a successful email...
by Lisa Bourke | Aug 16, 2022 | Email Marketing
While many people mistake EDM marketing and email marketing as the same thing, the reality is that advertising via email is a big term that covers many tactics. Technically speaking, every email sent directly to a client or customer can be considered as a form of...
by Lisa Bourke | Oct 21, 2021 | Email Marketing
If email marketing doesn’t have a presence in your business plan, then this year’s fresh batch of statistics might help to convince you that it should be. Even before the arrival of COVID-19, consumers from all walks of life were already moving online. As...
by Lisa Bourke | Dec 1, 2020 | Email Marketing
When it comes to return on investment, EDM is big business. However, one specific query remains, especially if you’re starting from scratch – how to build an email list? As we became more comfortable (and reliant) on computers, email marketing was one of the...
by Lisa Bourke | Sep 10, 2020 | Email Marketing
So what exactly is email marketing, and what can it do for your brand? With newer technologies it can get forgotten, but it’s still worthy of your attention. As we became more comfortable (and reliant) on computers, email marketing was one of the first digital...
