by Lisa Bourke | Sep 30, 2023 | Business
When you head to the grocery store without a well-organised shopping list, it’s common to end up buying things you don’t need while forgetting the essentials. A similar principle applies when shopping for websites. Websites are not one-size-fits-all; they’re unique to...
by Lisa Bourke | Sep 20, 2022 | Business
The happiness of clients should be prioritised at all costs, as their feedback can make or break any business – so what is a customer experience strategy? As most business owners already know, customer happiness helps you measure loyalty, reduce churn and...
by Lisa Bourke | Jul 31, 2022 | Business
If you can get the process right, finding your ideal niche market has the potential to elevate your business, and even see your brand become an industry leader. In an ever changing economic landscape, it can be difficult as a small business owner to know who their...
by Lisa Bourke | Jul 23, 2022 | Business
What if we told you that building your own personal brand equates to investing in an entirely different type of asset, with potentially life long payoffs? Starting a business requires analytical thinking, determined organisation, and detailed record keeping if you...
by Lisa Bourke | Jul 13, 2022 | Business
While making the decision to rebrand the image of your company is not an easy choice, the good news is that the process is actually easier than you might think. A brand identity is made up of what your brand says, what your values are, how you communicate your...
by Lisa Bourke | Jul 4, 2022 | Business
Performing a brand audit not only paints a picture of your company, but also shows where to improve as a means to reach more customers and increase sales. As many seasoned business owners already know, brand authority plays a big role in helping consumers to trust a...
