by Lisa Bourke | Dec 20, 2021 | SEO
The world of SEO is constantly changing, with the forecast for the upcoming year ahead being no exception – so what surprises does Google have in store for 2022? For the uninitiated, all the major search engines like Google and Bing use SEO – otherwise...
by Lisa Bourke | Nov 2, 2021 | SEO
While evergreen content is a dream that many business owners think is out of their reach, kicking this virtual goal is actually easier than you might think. For brands or businesses trying to make their mark online, having a solid content marketing strategy that is...
by Lisa Bourke | Oct 30, 2021 | SEO
Although many marketers have dismissed Google PageRank as a dead metric – and even though it’s been removed by the tech giant themselves – does it still count? As the world’s biggest search engine, it’s almost understandable why the big wigs over at...
by Lisa Bourke | Oct 24, 2021 | SEO
If you’re a brand trying to make your mark online, then unlocking a steady flow of organic website traffic is a non-negotiable for achieving long term success. In a nutshell, the more people who see your site translates to being the more potential customers you...
by Lisa Bourke | Oct 15, 2021 | SEO
When weighing up the true cost of digital marketing for your brand, comparing SEO vs PPC is similar to the discussion that surrounds buying or renting a house. For any brand or business trying to make their mark online, it’s almost inevitable to come up against...
by Lisa Bourke | Oct 9, 2021 | SEO
Without a rich and solid content marketing strategy, achieving the results you’re hoping for via SEO will inevitably fall flat – so how do you get it right? SEO is the term we use to describe the practice of including specific content on your website....
