LinkedIn is one of the best platforms for networking and a great place to foster relationships and connections. But, as with all social networks, there are often tricks of the trade that many don’t know about. For LinkedIn, that’s InMail, a feature that is not utilised enough, but which has huge benefits if used correctly.
What is LinkedIn InMail?
InMail is a special feature for those with a LinkedIn Premium account that allows users to send a message on LinkedIn to anyone, and not just someone you are connected to. This is great if you want to connect with a business decision-maker, or reach out to a company or recruiter for a particular job you might be interested in.
LinkedIn InMail vs Message
Sending messages on LinkedIn is a fantastic way to connect with others, foster relationships, or simply stay in touch. However, LinkedIn InMail offers an additional advantage by enabling you to reach out to individuals who haven’t connected with you. It’s important to exercise caution and use InMail thoughtfully for two key reasons:
- Depending on your selected paid plan, LinkedIn imposes limits on the number of InMails you can send each month. This means you can’t flood people’s inboxes with messages in the hope of making connections. Instead, it’s advisable to focus your efforts on individuals who hold significant importance to your goals.
- It’s essential to avoid bombarding individuals with messages without a clear purpose, as this can potentially harm your reputation. When you send a LinkedIn InMail, it is explicitly labelled as such, so ensure that your message conveys a valid and relevant reason for reaching out. This way, you demonstrate that your contact is well-founded and respectful of the recipient’s time.
What should your LinkedIn InMail contain?
Take time to create the perfect LinkedIn message so that you’re not wasting your limited message resources. An InMail message can have up to 200 characters for the subject line and up to 2000 characters for the body, which is just enough space to say what you need.
When it comes to crafting the perfect LinkedIn InMail message, you must think carefully about why you are trying to connect with that person in the first place.
Start by having a great subject line that’s catchy and makes them want to read more. But stay clear of anything that sounds too much like clickbait. You don’t want to scare them away. After that, work on the body of the message. You want to keep it brief and to the point, give them a good idea of who you are and why you want to connect. Remember, people are busy, and the only way to capture their attention is by showing them relevancy in your message. Don’t be pushy but give them a reason to want to connect back with you. And, most importantly, show them that you have done your research by personalising the email so they can immediately tell you are not just sending out generic emails to everyone.
The Key To Good Marketing Is Great Content
Here at Content Hive, producing top quality digital content is exactly what we do best and we have a range of month-to-month plans that you can choose from.
If you aren’t quite sure where to start on your content marketing journey and would like to speak to a professional, why not book in a free discovery call with us at Content Hive today to discuss how we can get your brand buzzing online.