Content Marketing Success – Case Study

At Content Hive, we get to work with some amazing clients. We have been working with Tropical Solar for a few months and we’re excited by the success they are seeing.


With Tropical Solar, we knew that we had to educate their audience about solar energy to establish them as a trusted brand in the industry. To do this, they needed content. We created a monthly content marketing plan where we could create social awareness through blogs, landing pages, and SEO. The premise was simple – to show their audience that they are renowned players in the solar space in Mackay and surrounding areas. As a local business, it was imperative that we got them in front of the right people. As experts in all things solar in Mackay, we wanted them to shine online.

Content is key!

So, how do we find what works for you?

By leveraging research through specialised analytics and SEO tools, we uncover valuable insights into what your target audience is actively searching for in relation to your products or services. With Tropical Solar, we found keywords that their audience was looking for. Through this, we created blogs and website pages to drive traffic to their site. And with this content we were able to create social media posts to keep Tropical Solar top of mind and help with social engagement.

Tropical Solar and Electrical also needed a new website that could allow them more range. Their old website was incredibly restrictive, so we created a new one for them in WordPress through our sister company, Content Sites. Using this platform, we were able to create a website highly optimised for keywords, using content to boost them on Google’s search engine. Through correct optimisation, a great user experience, and good design, we were able to elevate the brand’s trust and authority so they can become the preferred local installer of solar in Mackay and surrounds.

Tropical Solar is getting leads daily and is quickly climbing up the online ranks as the best solar company in Mackay. Through constant SEO-focused content, we are happy to see this amazing company succeed.

The Key To Good Marketing Is Great Content

Here at Content Hive, producing top quality digital content is exactly what we do best and we have a range of month-to-month plans that you can choose from.

If you aren’t quite sure where to start on your content marketing journey and would like to speak to a professional, why not book in a free discovery call with us at Content Hive today to discuss how we can get your brand buzzing online.

And if you need a great website – we can help!

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