What is brand authority exactly, and how does it work with content marketing for your business? It’s as simple as “know, like, trust”.
We all know that marketing is an important function in getting your brand or business seen and heard. By producing consistent content, over time your business will inevitably build a reputation online that is easily recognisable, supported by new and existing customers, and one that they trust enough to work with or purchase from.
This reputation is referred to as brand authority - an organisation's perceived expertise level within its niche or industry.
What can brand authority do for my business?
If you are able to reach the status of being a key figure within your industry, it will help your business to:
- Generate more leads
- Get higher conversions
- Gain media attention
- Encourage collaborations
- Get backlinks to your website
How does a business develop brand authority?
Look, we’ll be honest - there are no shortcuts to becoming a brand authority within your industry. It takes time, effort and attention to detail, but this is where effective content marketing comes into play.
If a business is able to produce consistent and on-brand content, then over time your audience (new and existing customers) will come to know what to expect from you.
In turn, this increases trust levels amongst consumers, and feeds into the “know, like, trust” motto that is associated with brand authority.
When it comes to content marketing, let’s not forget about repurposing. Why put in all that effort to write one stellar article for your website, only to restrict it to the one platform or delivery style?
Businesses can use one piece of content across multiple platforms, or 'repurpose' it.
Share it to your social media accounts, break it down over a YouTube video, or even make a podcast about the topic. You’ll inevitably reach a wider audience, and (ideally) engage them - furthering your brand’s “visibility” within your niche.
What’s an example of good brand authority?
Madd Loans owner George Samios, a client at Content Hive, has used the power of content marketing to leverage the position of his Brisbane based mortgage brokering business. He’s now considered to be a reliable and resourceful figure within his industry, and is the perfect example of what brand authority can do for a business - featuring in a number of magazines, newspapers and even being interviewed on the Channel 7 News not once, but three times this year!
If you want your business to be at the top of it’s game - and its niche - in order to get there, a solid plan of attack surrounding content marketing and strategy is paramount.
However this is something that many operators simply don’t have the time, budget or resources to address, and inevitably miss out on a number of opportunities.
Thankfully, at Content Hive - content marketing is what we specialise in.
We offer a range of different services available from our online menu, with packages that can suit the needs of your brand or business.
If you’re looking to take the first steps in developing your business’s brand authority online, get in touch today to schedule a free discovery call.