Determining which parts of your website that Google cares about - and what it doesn't - can be tricky to navigate, particularly when it comes to your SEO.
SEO, otherwise known as Search Engine Optimisation, is what we call the practice of including specific content on your website, with the idea being that said content has the potential to improve your site’s visibility to search engines and their users. In a nutshell, it helps your site show up more often in relevant searches, and is crucial if you want to reach the lofty heights of Google rankings.
However, even if you are regularly blogging, properly optimising your content and targeting all the right keywords, this still might not be enough, which is where the ‘rank factor’ your website is given from Google comes into play - but what separates the good content from the bad, and who decides it? Well, it all boils down to the SEO ranking factors that Google considers to be fundamental as to how the platform works.
Our Top Five SEO Ranking Factors Explained
If you’re doing business online and reading this article, then it’s safe to say that you already know the importance of blogging for business. Thankfully, the bigwigs over at Google have given digital marketers a few hints and cheat codes when it comes to meeting the standards outlined by the search engine giant, with the below being deemed as the most common SEO ranking factors.
Quality Content - Without content on your website, it’s almost like having a car without an engine, and still expecting it to be driveable. Essentially, Google needs something to index, and if your website doesn’t have an active blog, there’s nothing for it to read. Good content is defined as the right length, relevant, engaging and properly optimised.
Backlinks - In a nutshell, backlinks are online links from one website that redirect audiences to another page, or another website. The theory behind adding backlinks to your website, blog or content, is that Google considers them to be ’votes’ for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.
Keywords - Besides creating content and getting backlinks, one of the most obvious and most important SEO ranking factors is the use of keywords on your website. The role of Google and other search engines is to categorise organic content, and to present the user with the most relevant results through matching a website’s keywords to a user’s search terms.
Search Intent - Otherwise known as user intent or audience intent, search intent is the term used to describe the purpose of an online search. It’s the reason why someone conducts a specific search, and what they hope to achieve out of said search. The four types are considered to be informational, commercial, navigational and transactional.
Core Web Vitals - As a newer addition to the SEO ranking factors, Google’s Core Web Vitals has been designed to measure the technical parts of a website, such as it’s speed, page responsiveness, visual stability, it’s security, and whether it’s mobile friendly or not. Thankfully, users can measure all of these factors through the Google Search Console.
As the world continues to rapidly shift online, trying to do business in this space is a whole new ball game when compared to the traditional bricks and mortar methods. As a result, getting seen online involves much more than having a slick website, and brands simply need clear, consistent and on brand content like blogs, videos and graphics in order to reach the top of the search engine results.
While it’s certainly not an easy task if you don’t know what you’re doing, the good news is that outsourcing your brand’s content marketing needs is actually easier than you might think.
The Key To Good Marketing Is Great Content
Producing quality, consistent and on brand content that’s Google friendly takes time, effort, experience and resources - and you’re not alone if you can’t quite commit to that. Avoiding the use of content marketing altogether may actually be doing your brand a disservice, but thankfully - investing in a solid strategy has never been easier.
Here at Content Hive, producing top quality digital content is exactly what we do best. We have itemised a list of digital content services, and allocated credits next to each of these. This means that each month, you can use your credits with us to produce digital content such as social media posts, blog articles, videos and even animated Instagram stories.
We believe that this model means we can produce high quality content in faster than normal delivery times. It also means that because you have a monthly credit, you are going to want to make sure you use these up - and so do we - meaning that your digital content is always consistent.
If you aren’t quite sure where to start on your digital marketing journey and would like to speak to a professional, why not book a free discovery call with us at Content Hive today to discuss how we can get your brand buzzing online.