If you're looking to boost your website's traffic, then start pursuing backlinks, as they can be your secret weapon when it comes to getting free clicks.
In simple terms, backlinks are online links from one website that redirect audiences to another page, or another website. While it may seem counterproductive to steer your hard earned web traffic to another source, the theory behind adding backlinks to your website, blog or content, is that Google and other major search engines consider them to be “votes” for a specific page. Pages with a high number of backlinks, tend to have high organic search engine rankings.
Five Tips For Improving Your Backlinks
While there are hundreds of factors that come into play when determining a website’s ranking, backlinks represent one of the most important pillars of SEO, or Search Engine Optimisation. Any business trying to build a presence online knows how important their Google ranking is, but many aren’t quite sure on what it takes to get to the top.
In order to understand how your pages are connected and in what ways, Google takes great care in looking for your website’s backlinks when crawling the web. Bloggers can add backlinks to other pages on their own website as a means to retain the attention of readers, or they can also redirect audiences to any other topical website or online destination of their choice.
Vouching as votes of authenticity, backlinks to or from your website is one of the best forms of digital validation - and verification - that online enterprises could possibly hope for. However, if you’ve already started to embrace the magic of backlinks or are perhaps entertaining the idea, what are some best practices when trying to use this method as a means to conquer the internet?
Top Notch Content - While it may seem obvious, if the text or body of writing in your blog isn’t up to scratch - then other brands, businesses or even individuals won’t feel confident enough to refer to their own audiences your way. Your content needs to be informative, engaging and accurate, so above all, get back to basics and aim to write truly memorable blogs.
Add Infographics - When done well, infographics have the magical ability to capture complex ideas or comparisons in a clear, visual format. It’s for this very reason that they are incredibly “sharable”, and can be a wonderful means to boost backlinking opportunities, as other brands can take the shorter route, and use your infographic instead of making their own.
Do Regular Maintenance - When it comes to mastering backlinks, public enemy number one is broken links, or links that your website refers to that are no longer available. While broken links are common, it’s not good for SEO, so be sure to conduct regular and thorough audits to ensure none of your audiences encounter the dreaded “oops, this page does not exist”.
Use Quotes - Relevant and accurate quotes are a great addition to any blog, as they can provide a quick insight or summary as to the nature of the article. Ideally, they should be both memorable and authoritative. If you are able to, conduct interviews for exclusive quotes that other brands can link to. If not, source quotes online which you can then link back to.
Network Shoutouts - Developing business networks and relationships within your local community or even sector is one of the most grossly underrated methods of expanding, with the potential rewards having been discounted for far too long. Don’t be afraid to give your peers a shoutout online, as there’s a strong possibility that they will do the same for you in return.
Mastering Backlinks With The Professionals
Now that you know the power of backlinks and what it can do for your brand’s online blogging efforts, it’s time to get moving. However, producing quality, consistent and on brand content takes time, effort, experience and resources - and you’re not alone if you can’t quite commit to that. Avoiding blogging for business altogether may actually be doing your brand a disservice, but thankfully - investing in a solid content marketing strategy has never been easier.
Here at Content Hive, producing top quality digital content is exactly what we do best. We have itemised a list of digital content services, and allocated credits next to each of these. This means that each month, you can use your credits with us to produce digital content such as blog articles, social media posts, videos and even animated Instagram stories. By using this model, we believe that it enables us to produce high quality content with faster delivery times. It also means that because you have a monthly credit, you are going to want to make sure you use these up - and so do we - meaning that your digital content is always consistent.
If you aren’t quite sure where to start on your digital marketing journey and would like to speak to a professional, why not book in a free discovery call with us at Content Hive today to discuss how we can get your brand buzzing online.