by Lisa Bourke | May 9, 2023 | Marketing Tips
Artificial intelligence is an undeniable presence in our world, and digital marketing trends prove that it’s here to stay. As it becomes increasingly integrated into our lives, many people are curious about its trajectory. Rather than fearing it, we should strive to...
by Lisa Bourke | Feb 26, 2023 | Marketing Tips
Not everyone possesses strong marketing skills. Even if you have an exceptional product or service, without effective marketing, finding clients can be a challenge. While a good product or service retains customers, a well-executed marketing strategy is crucial for...
by Lisa Bourke | Dec 6, 2022 | Marketing Tips
Even if you’re familiar with the basics of digital marketing as a business owner, knowing when to outsource and what the potential benefits are is crucial. Once upon a time, brands and businesses from all walks of life used mediums like radio, magazines and...
by Lisa Bourke | Nov 30, 2022 | Marketing Tips
While the advertising industry is often packed with buzzwords and fads that fall out of favour, the concept of neuromarketing looks like it’s here to stay. The importance of marketing for any brand or business is that it makes both new and existing customers...
by Lisa Bourke | Nov 20, 2022 | Marketing Tips
Although the 7 Ps of marketing were originally just 4, the rise of the digital age means that understanding their impact has never been more important. Once upon a time, marketing your business was as simple as doing a flyer drop, shelling out on a billboard or even...
by Lisa Bourke | Oct 30, 2022 | Marketing Tips
With more people trying to live in the moment, real time marketing is a new age advertising strategy that aims to capitalise on this – but how does it work? As humans, the truth is that most of us don’t like to feel like our behaviour is being tracked or...
