Between TikTok, Instagram, Facebook and Snapchat, short form video is quite simply everywhere - but how can brands leverage this trending content format?
According to recent 2020 statistics released from Wyzol, a whopping 87% of businesses are using videos as a part of their brand’s content strategy. Interestingly enough, of those businesses, 83% are reporting that video content is giving them a strong return on investment. As we all know, getting a good bang for your buck is the ultimate end goal for all marketing strategies.
However, while brands were trying to crack how to get more views on Youtube, or perhaps building content calendars around videos posted to Facebook - something shifted. Most of us live life on the go and are increasingly time poor, which is something that the titans of social media had cottoned on to. Suddenly, consumption and demand for short form video went through the roof, and marketers were scrambling to try and keep up - but is it really worth getting on the bandwagon?
Short Form Video Explained
Video is a versatile and highly engaging content medium that not only gives audiences a real-life picture of what’s going on, but also is relatively easy to share across multiple platforms. It’s easy to digest, entertaining and is readily accessible to just about anyone with an internet connection, anywhere in the world.
Typically, a short form video is determined as having a length that ranges between fifteen seconds and two minutes. Marketers around the world have hotly debated what is classified as “the perfect length”, as this varies from platform to platform. Examples of short form video platforms that every brand should be paying attention to include Tik Tok, Snapchat, Instagram Reels, Instagram Stories and Facebook Stories.
This style of video marketing works best when filmed in portrait mode, as audiences usually view your content on their phones. It’s also important to note that this style of content marketing is designed to be consumed quickly and casually - don’t take it too seriously, because your audiences certainly don’t, particularly Millennials and Generation Z viewers.
Thankfully, this sense of ‘cool and casual’ also means that audiences are much more forgiving when it comes to video quality in a tech sense. You don’t need to have a full scale videographer at your disposal, just a smartphone tends to do the trick. Whether you use short form video to offer tutorials, showcase your products or services in action, film behind the scenes and even just give audiences a chance to meet the team behind the logo, this new world style of video marketing is most commonly a way to connect, engage and ultimately, humanise your brand.
Let’s be real though - like most things in business, it usually always boils down to return on investment. The good news is that marketing professionals have reported that video truly provides a bang for their buck, with 93% stating that they’ve landed a new customer thanks to a video posted on their brand’s social media platforms.
What you can do with video marketing is rapidly reaching the point where it’s almost limitless. While short form video will never take the place of longer form styles found on the likes of YouTube, it’s rapidly increasing dominance online is a sure fire indication that it may be time to seriously consider this pillar of content marketing - before you get left behind.
The Key To Success On Social Media Is Great Content
The good news is that here at Content Hive, producing world class content is exactly what we do best. We have itemised a list of digital content services, and allocated credits next to each of these, including video marketing services.
What this means is that each month, you can use your credits with us to produce digital content such as social media posts, blog articles, videos and even animated Instagram stories. We believe that this model means we can produce high quality content faster than normal delivery times. It also means that because you have a monthly credit, you are going to want to make sure you use these up - and so do we - meaning that your digital content is always going to be consistent.If you aren’t quite sure where to start on your digital or social media marketing journey and would like to speak to a professional, why not book a free discovery call with us at Content Hive today to discuss how we can get your brand buzzing online.