When it comes to navigating the complexities of SEO vs PPC, what are the key differences? Well, you’ll have to understand how they both work first.
SEO, or Search Engine Optimization, is what we call the practice of including specific content on your website that has the potential to improve your site’s visibility to search engines and their users. Put simply, it helps your site show up more often in relevant searches, and is crucial if you want to reach the lofty heights of Google rankings.
In comparison, PPC is Pay Per Click style marketing, where users pay every time an audience member clicks a link that directs them to the user’s website or social media platform. It’s a popular form of paid advertising that gives you the opportunity to be noticed by a wider audience online, while still being able to target specific demographics. So which option is right for you?
SEO vs PPC - What To Consider
One way or another, users are going to have to choose whether to target their time, budget and resources into SEO or PPC marketing, or perhaps a combination of the two. To determine which option is right for you, what factors need to be taken into consideration?
Time - SEO is a long game, and one of the major reasons that business owners and brands ignore it is often because they simply lack the time. The rise in popularity with PPC marketing is that it’s often considered to be a “shortcut” in regards to getting seen on the world wide web.
Budget - Both options are going to cost you money, there’s no way around it. How much you want to spend is often what can determine which marketing path you choose. The primary cost with SEO is simply wages, versus PPC involves both wages and the advertising itself.
Resources - What are your current staff more specialised in - technical writing, understanding analytics, or producing engaging imagery? Some users will be able to better understand the concepts of SEO, while others are better equipped to handle targeted PPC marketing.
Experimentation - When it comes to SEO vs PPC, both usually take some time to “get it right”. Knowing which keywords to target through Search Engine Optimisation is important, but Pay Per Click marketing also requires frequent amendments to see what works and what doesn't.
Longevity - At the end of the day, if you’re able to produce evergreen content that’s SEO friendly, this will go a long way in terms of return on investment and is regarded as one of the pillars of digital marketing. While PPC can be an effective quick fix, it’s usually a short term one.
Do You Need Help With Understanding SEO?
Producing quality, consistent and on brand content that’s SEO friendly takes time, effort, experience and resources - and you’re not alone if you can’t quite commit to that. Avoiding the use of Search Engine Optimisation, keywords and content marketing all together may actually be doing your brand a disservice, but thankfully - investing in a solid content marketing strategy has never been easier.
Here at Content Hive, producing top quality digital content is exactly what we do best. We have itemised a list of digital content services, and allocated credits next to each of these. This means that each month, you can use your credits with us to produce digital content such as social media posts, blog articles, videos and even animated Instagram stories.
We believe that this model means we can produce high quality content in faster than normal delivery times. It also means that because you have a monthly credit, you are going to want to make sure you use these up - and so do we - meaning that your digital content is always consistent.
If you aren’t quite sure where to start on your digital marketing journey and would like to speak to a professional, why not book in a free discovery call with us at Content Hive today to discuss how we can get your brand buzzing online.