Using Rev Transcription For Marketing

Time is a precious commodity in business, and copying notes from meetings or interviews is often a serial offender – but Rev transcription offers a solution. 


Considering that its list of customers includes the likes of Amazon, Microsoft, Viacom and UCLA, it’s no surprise that Rev transcription is regarded as the leader in its field. While there are quite literally thousands of AI based transcription services available out there on the internet, not many can claim to use real people in order to get the message right.

For those unfamiliar with the brand, Rev is an American speech-to-text company that provides closed captioning, subtitles and transcription services to businesses and individuals from all walks of life. Predominantly based in San Francisco, the company was founded in 2010 and has managed to raise millions in funding from investors since its inception – but how does the process work and what can it be used for?

Three Genius Ways To Use Rev Transcription Services 

No matter which way you approach it, marketing in business is a complex and diverse field that can be used to work towards a variety of goals. Good marketing takes strategy, creativity and dedication. It can be an exhausting process, burdened by resource-sucking methods and costly distribution channels. As such, this is where the services available through Rev transcription can be a game changer.

How Rev transcription services claims to differ from its competitors is its army of 50, 000 independent contract workers, who are employed on a freelance basis to transcribe audio at a per-minute rate. While the company claims to have over 170, 000 customers around the world, it’s the 99% accuracy and 100% guarantee that its users stay loyal for. 

If you’re not quite sold on the power of the human touch for transcription, it’s worth getting familiar with just a handful of the most popular ways Rev is used in the world of marketing. Regardless of your industry or sector, some of the more common methodologies include the following. 

Transcribing Interviews – While Rev transcription is often deployed for those in the human resources field, transcribing interviews is something that many marketers use this platform for. Copywriters and content marketing professionals simply don’t have the time to listen to a thirty minute interview with a client, so having a script to work from can significantly speed up the end result and boost productivity. 

Turn Audio Into Articles – If your brand or business regularly uses audio based mediums for their content marketing methods, then Rev transcription provides a way to streamline a brand’s efforts linked to content repurposing. Instead of brainstorming new formats of content to publish to your website’s blog, transcribing existing content can serve as inspiration to transform what you’ve already got and to boost its value.  

English And Foreign Captions – While this will often depend on the nature of your brand or business and the type of customers you’re trying to communicate with, transcribing captions for videos can be an exhausting and time consuming task. With Rev transcription, not only are they able to provide this service in English, but the company also has a fleet of bilingual contractors who can add foreign captions to your content as well. 

By providing the human element to transcription, Rev is able to catch every single detail the first time round, without any text being lost in translation or accidentally overlooked. In addition, this platform allows brands and businesses to spend more time on the work that actually matters, and do more things that count like conducting interviews, recording lectures or finding the snapshots you need. 

Most importantly, having a transcript to work from allows you to create data driven and interpersonal content, as the information that you need is easily sortable and searchable when you know where to look. However, if producing your own content is something you’re already struggling with, it might be time to consider outsourcing this task as well. 

The Key To Good Marketing Is Great Content

Producing quality, consistent and on brand content takes time, effort, experience and resources, but avoiding these responsibilities altogether may actually be doing your brand a disservice. Thankfully, investing in a solid content marketing strategy has actually never been easier. 

Here at Content Hive, producing top quality digital content is exactly what we do best. We have itemised a list of digital content services, and allocated credits next to each of these. This means that each month, you can use your credits with us to produce digital content such as blog articles, social media posts, videos and even animated Instagram stories. By using this model, we believe that it enables us to produce high quality content with faster delivery times.

If you aren’t quite sure where to start on your digital marketing journey and would like to speak to a professional, why not book in a free discovery call with us at Content Hive today to discuss how we can get your brand buzzing online.

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