The Rise Of Podcasts For Business

If you think you’re seeing more and more podcasts for business pop up, then you’re not imagining things – but why is this medium experiencing such rapid growth?


While our parents had the radio, today’s generation have podcasts. By definition, a podcast is a digital audio file available on the internet that just about anyone can access, and is generally available to download to either your computer or a mobile device. Typically available as either a series or via installments, audiences can subscribe to their desired podcast channel and get notifications when a new file or ‘episode’ is released. 

Like most things, your podcast preference is generally linked to your interests or lifestyle. Some listeners prefer the conversational style formats used by Joe Rogan or Dax Shepard, while others may have a penchant for true crime or self help. However, on a global scale, there’s also a growing trend in marketing circles with commercial enterprises using podcasts for business. 

How A Podcast Can Revolutionise Your Brand 

Whether you’re driving home from another massive day or just pottering around the kitchen, listening to podcasts is rapidly becoming one of the most popular ways to unwind – but it’s about far more than just white noise. In fact for many of us, it’s been proven that the most effective method to learn something new is often by listening, as opposed to reading or watching. 

It’s for this very reason that podcasts for business are on the rise. If a listener prefers to tune into a podcast that’s a bit more specific or linked to their industry or profession, this is where many B2B and B2C operators have jumped on the audio based bandwagon to truly connect with new and existing clients. When deployed as a marketing tool, a podcast can help a brand or business to:

  • Improve public speaking skills
  • Build brand authority 
  • Establish a community 
  • Network within your industry 
  • Connect with new audiences
  • Generate traffic and leads 
  • Provide highly engaging content 
  • Offer an alternative to video 

While not every business needs a podcast, they can provide a great platform to increase audience engagement, awareness and brand authority, particularly if you’re looking to boost your personal branding. It’s important to remember that podcasts have the potential to connect you to a worldwide audience, and allows businesses to provide targeted, on-demand content to listeners who you know want and need the content you’re sharing. 

As such, producing this type of content is not for the faint of heart – hosts need to be clear, concise, engaging and highly knowledgeable on the topics they choose to talk about. There’s quite literally millions of podcasts out there already, so knowing your audience is crucial if you want to avoid becoming another statistic. 

While using podcasts for business is continuing to gain significant momentum, it’s important to channel your marketing efforts appropriately. The style you opt for should align with the ethics of your brand or business, compliment your product or service, and align with other content marketing efforts currently in the pipeline for your brand or business. If building such a strategy to tie these all together goes above your skill set, then it might be time to call in the professionals – but where do you find them? 

The Key To Good Marketing Is Great Content

Producing quality, consistent and on brand content takes time, effort, experience and resources – and you’re not alone if you can’t quite commit to that. Avoiding blogging for business altogether may actually be doing your brand a disservice, but investing in a solid content marketing strategy has actually never been easier. 

Here at Content Hive, producing top quality digital content is exactly what we do best. We have itemised a list of digital content services, and allocated credits next to each of these. This means that each month, you can use your credits with us to produce digital content such as blog articles, social media posts, videos and even animated Instagram stories. By using this model, we believe that it enables us to produce high quality content with faster delivery times. It also means that because you have a monthly credit, you are going to want to make sure you use these up – and so do we – meaning that your digital content is always consistent.   

If you aren’t quite sure where to start on your digital marketing journey and would like to speak to a professional, why not book in a free discovery call with us at Content Hive today to discuss how we can get your brand buzzing online.

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