If you or your brand is trying to use SEO as a means to rank on Google, you might find yourself wondering how long it will take for this investment to pay off.
In the digital world we all live in, making your mark online requires so much more than a pretty website. Without strategies in place to attract new customers, retain the loyalty of existing ones and even adhering to the technical guidelines required by the likes of Google, it’s a bit like expecting your Ferrari to win the Formula One without any fuel in the tank.
In order to rank on Google, the bread and butter of any marketing strategy is putting the focus on SEO via your website’s blog. When properly optimised using keywords, titles and headers, meta description and the right length, a blog or an article can come in many different formats. However, this is an advertising technique that you many soon become impatient with, as the time frame associated with using SEO to rank on Google rarely ever has a definitive answer – or does it?
Google Ranking Time Frames Explained
Firstly, it’s important to understand that there are no such thing as shortcuts when it comes to a well executed SEO strategy. Otherwise known as Search Engine Optimisation, SEO is the practice of including specific content on your website, with the idea being that said content has the potential to improve your site’s visibility to search engines and their users. In a nutshell, it helps your site show up more often in relevant searches, and is crucial if you want your brand or business to rank on Google.
While understanding the key SEO ranking factors will not only help you to write better blogs, it will also help to ensure that you’re not wasting your time on content marketing efforts that won’t necessarily work. Content marketing that effectively deploys SEO is a long game, and certainly isn’t for players who expect instant results. However, it’s for that very reason that many people skip it all together.
If you’re only just starting out on your SEO journey, the first question many budding marketers often ask is “how long will it take to rank on Google”. As infuriating as the answer may be, unfortunately there’s just too many variables to issue a clear cut time frame, such as the age and authority of your domain, the type of content you’re posting, the keywords you’re targeting, how often you’re posting, and ultimately the overall quality of your content.
However, according to several recent studies, if you are considering launching a website now, then you may have to wait for approximately three to four months until you start to see your first visitors arriving from Google. After six months – and providing that you are still actively working towards an SEO based content marketing strategy – expect to start seeing a rise in traffic.
As a general rule, the key pillars of good SEO include content, links, and optimisation. However, it’s important to remember that even as a tech giant, Google is still a private company, and is allowed to change the rules of how SEO works whenever they like – and they often do. As such, if you’re a brand trying to make your mark online this year, then it might be worth enlisting the help of the professionals.
The Key To Good Marketing Is Great Content
Producing quality, consistent and on brand content takes time, effort, experience and resources – and you’re not alone if you can’t quite commit to that. Avoiding blogging for business altogether may actually be doing your brand a disservice, but investing in a solid content marketing strategy has actually never been easier.
Here at Content Hive, producing top quality digital content is exactly what we do best. We have itemised a list of digital content services, and allocated credits next to each of these. This means that each month, you can use your credits with us to produce digital content such as blog articles, social media posts, videos and even animated Instagram stories. By using this model, we believe that it enables us to produce high quality content with faster delivery times. It also means that because you have a monthly credit, you are going to want to make sure you use these up – and so do we – meaning that your digital content is always consistent.
If you aren’t quite sure where to start on your digital marketing journey and would like to speak to a professional, why not book in a free discovery call with us at Content Hive today to discuss how we can get your brand buzzing online.