by Lisa Bourke | Aug 24, 2022 | Marketing Tips
There’s a misconception that YouTube marketing can only be done with a big budget and fancy equipment. In reality, this couldn’t be further from the truth. As anyone dabbling in content marketing knows, video is a versatile and highly engaging medium that...
by Lisa Bourke | Aug 9, 2022 | Marketing Tips
When comparing SEM vs SEO marketing methods, many business owners assume that the former is a pricey shortcut, and that the latter is simply too much work. Anyone who’s trying to make their mark online knows that the internet can be a ruthless and crowded arena to...
by Lisa Bourke | Aug 4, 2022 | Marketing Tips
As the world increasingly shifts online, digital marketing for small business is no longer negotiable. If you’re new to this arena, where do you start? According to the Australia Bureau of Statistics, more than 60% of small businesses cease operations entirely...
by Lisa Bourke | Jul 18, 2022 | Marketing Tips
For a growing number of busy business owners, the benefits of partnering with a content marketing agency makes this form of advertising a worthy investment. Once upon a time, many bricks and mortar businesses relied on strategies like word of mouth and print...
by Lisa Bourke | Jun 12, 2022 | Marketing Tips
For brands looking to track and understand every step of a customer’s online journey, getting familiar with the concept of UTM codes and how they work is a must. As the saying goes, what gets measured gets managed. Unfortunately, too many businesses get caught...
by Lisa Bourke | Jun 5, 2022 | Marketing Tips
If you think you’re seeing more and more podcasts for business pop up, then you’re not imagining things – but why is this medium experiencing such rapid growth? While our parents had the radio, today’s generation have podcasts. By definition, a...
