For anyone who does business online, climbing to the top of search engine results is the ultimate end goal - so how can blogging for SEO help to get you there?
As a brand or business, the idea of regular blogging is to construct a text that is both engaging, and reaches the right audience through proper optimisation. Over time, the readers will come to trust your brand, and will in turn encourage both new and repeat clients. It’s not the place for the hard sell - blogging for business is how you build trust with consumers and position yourself as the go-to authority within your industry.
However, the fine art of blogging is also paramount when it comes to nailing a successful SEO strategy. Otherwise known as Search Engine Optimisation, SEO is what we call the practice of including specific content on your website that has the potential to improve your visibility on search engines, and in turn their users. Put simply, it helps your site show up more often in relevant searches, and is crucial if you want to reach the lofty heights of Google’s top rankings. When it comes to blogging for SEO, why is this practice a crucial piece of the digital marketing puzzle?
How To Start Blogging For SEO
Whether you’re a new or existing brand trying to get seen by consumers on the world wide web, relying on paid advertising is only going to get you so far. In comparison, blogging for SEO is a cost effective strategy that’s built for the long game. While there are no shortcuts, the good news is that blogging for SEO is simply about getting started - so what do budding wordsworth's need to know about this practice?
Write How You Speak - Formal and stiff prose is not the kind of writing that generally resonates with audiences. You want your blogs to reflect the person or brand writing it - so don’t go for a formal approach, and avoid large bodies of text whenever possible. Blogging for SEO not only involves getting the technical stuff right, but also holding the reader’s attention.
Provide Value - Blog writing is not the place for the hard sell. Instead, it’s how you build trust with consumers, so try to provide real value to them without expecting anything in return. Think about providing informative and engaging guides that demonstrate your expertise in your sector, as the end goal is usually to convert your readers into buyers via brand trust.
Use Keywords - When sourcing the right keywords that are appropriate for your product, service, sector or industry, there are a few things to consider in order to see some tangible results. Pay attention to search volume, search intent, value and difficulty, and use a free service like Google Keyword Planner to help get you on the right track.
Optimise Your Content - When publishing a blog online, don’t forget about the technical stuff. In order for it to pack a punch digitally, you’ll need to ensure you’ve optimised your content properly - think Google friendly titles, description, meta data, backlinks, length and imagery. Without this, blogging for SEO is redundant.
Avoid Click Bait - Google is smart, and it can spot a fraud from a mile away. Instead of writing short 300 word articles that are loaded with too many keywords and often don’t actually provide the reader with the answers that they’re looking for, aim for long form content via blogs that get into the specifics of a topic, and in turn rank higher with less competition.
The beauty of blogging for SEO is that it essentially lasts forever. Once you get your momentum, the practice is also one of the best marketing strategies to build and develop evergreen content - that is, content that doesn’t expire, or become irrelevant. When actioned correctly, evergreen content is the gift that keeps on giving. If your audiences are liking what they’re reading, they're also likely to spend more time on your website, reshare your content, trust your brand and eventually make a purchase.
Sourcing Help With Blogging For SEO
Producing quality, consistent and on brand content takes time, effort, experience and resources - and you’re not alone if you can’t quite commit to that. Avoiding blogging for business altogether may actually be doing your brand a disservice, but thankfully - investing in a solid content marketing strategy has never been easier.
Here at Content Hive, producing top quality digital content is exactly what we do best. We have itemised a list of digital content services, and allocated credits next to each of these. This means that each month, you can use your credits with us to produce digital content such as blog articles, social media posts, videos and even animated Instagram stories. By using this model, we believe that it enables us to produce high quality content with faster delivery times. It also means that because you have a monthly credit, you are going to want to make sure you use these up - and so do we - meaning that your digital content is always consistent.If you aren’t quite sure where to start on your digital marketing journey and would like to speak to a professional, why not book in a free discovery call with us at Content Hive today to discuss how we can get your brand buzzing online.