Is Blogging For Business Essential?

In the digital age, most savvy brands are aware that one way or another, they need to have an online presence - but does that include blogging for business?

Let’s face it - writing can be hard. If it wasn’t, more people would be likely to do it. Conveying the thoughts bouncing around in your mind into tangible text can be difficult, especially if it’s not something that you do regularly. When you’re busy trying to steer the ship or focus on your products or services, blogging for business can be even more arduous - which is often why commerce websites forgo having a blog at all. 

However, failing to blog or post articles regularly ignores the fundamental principles of SEO, or search engine optimisation. If you aren’t blogging regularly, you risk being overtaken by your competition on the search engine ranks - even if they lack the quality or experience that your brand may provide. So, if you’re looking to make your foray into blogging for business, what are the associated perks? 

blogging-is-key-for-business

Six Reasons Why You Should Be Blogging For Business

Blogging in the realm of business is a long game, so expect disappointment if you are looking for an overnight solution. The idea is to construct a text that is both engaging, and reaches the right audience through proper optimisation. Over time, the readers will come to trust your brand, and will in turn encourage both new and repeat clients. It’s not the place for the hard sell - blogging for business is how you build trust with consumers and position yourself as the go-to authority within your industry - so what are the advantages? 

An Alternative To PPC - While it can be useful when partnered with organic content marketing, “Pay Per Click” advertising via platforms like Facebook or Google Ads are expensive. Blogging for business is the only real way to stop relying on this, as you can get your clicks for free. 

It Doesn’t Expire - Blogging for business is one of the best marketing strategies to build and develop evergreen content - that is, content that doesn’t expire, or become irrelevant. When actioned correctly, evergreen content is the gift that keeps on giving. 

Master SEO - When properly optimised, blogs and articles published to your website are a surefire way to lift the visibility of your brand online via organic search engine rankings, or getting the tick of approval from Google. 

Brand Authority - By producing consistent content, over time your business will inevitably build a reputation online that is easily recognisable, supported by new and existing customers, and one that they trust enough to work with or purchase from - otherwise known as brand authority. 

Get Seen - Whether you’re just starting out or are long established and looking to reach new audiences, positioning yourself where they can actually find you is one of the hardest parts. Blogging for business puts you front and centre, and increases your “discoverability”. 

Build A Community - If your audiences are liking what you’re publishing, there’s a good chance that they’ll either bring it up again with a friend, or even repost the link on their own social media channels. Soon enough, you’ve got your own fan base regularly checking in. 

Where To Source Help With Blogging For Business 

Producing quality, consistent and on brand content takes time, effort, experience and resources - and you’re not alone if you can’t quite commit to that. Avoiding blogging for business altogether may actually be doing your brand a disservice, but thankfully - investing in a solid content marketing strategy has never been easier. 

Here at Content Hive, producing top quality digital content is exactly what we do best. We have itemised a list of digital content services, and allocated credits next to each of these. This means that each month, you can use your credits with us to produce digital content such as blog articles, social media posts, videos and even animated Instagram stories. By using this model, we believe that it enables us to produce high quality content with faster delivery times. It also means that because you have a monthly credit, you are going to want to make sure you use these up - and so do we - meaning that your digital content is always consistent.   

If you aren’t quite sure where to start on your digital marketing journey and would like to speak to a professional, why not book in a free discovery call with us at Content Hive today to discuss how we can get your brand buzzing online.