For a growing number of busy business owners, the benefits of partnering with a content marketing agency makes this form of advertising a worthy investment.
Once upon a time, many bricks and mortar businesses relied on strategies like word of mouth and print advertising to attract new customers. However, there’s no denying that we now live in a digital world, and the importance of a strong presence on the internet has seen many owners scrambling to jump on the bandwagon.
Unfortunately, making your mark online requires so much more than a pretty website. Without solid content marketing strategies in place to attract new customers, retain the loyalty of existing ones and even adhering to the technical guidelines required by the likes of Google, it’s a bit like expecting your Ferrari to win the Formula One without any fuel in the tank.
While outsourcing parts of their day to day operations would have once horrified a number of small business owners, these days, partnering with a reputable content marketing agency is a happy compromise between getting swallowed up by digital competitors, and not sacrificing precious hours of the day towards content production – but what are a few of the other more notable perks linked to this type of partnership?
Six Perks Of Partnering With A Content Marketing Agency
In simple terms, content marketing is a form of advertising that focuses on creating, publishing, and distributing content for a targeted audience online, such as SEO, blogs, videos and even social media posts – you’re making your own content, and you’re marketing that content.
Even for the most seasoned of business owners, keeping up with these types of technology is not the most efficient way to use their time, energy and resources. Instead, many opt to outsource this digital responsibility to a reputable content marketing agency, or a group of industry professionals that specialise in this space, and create content that is both engaging, and ‘Google friendly’.
However, the perks of doing so go far beyond receiving a blog or two every month, as partnering with a content marketing agency can work serious wonders for both you and your business.
Boost Brand Awareness – Every business sets out with the goal of becoming a key figure of influence within their industry or sector, but getting there is where it becomes tricky. High quality content is a highly effective tool to develop brand awareness, as visitors to your website and social media platforms will come to regard you as the best in the game.
Generate More Leads – A content marketing agency takes that personal approach with their clients, and creates a custom strategy that understands goals and capabilities of a business, and uses this information to find the quickest route to real results, particularly when it comes to attracting new visitors via search engine results, and therefore generating high quality leads.
Track The Results – Remember the days when spending a few thousand dollars on a print campaign in a magazine or newspaper was normal? In the digital age, content marketing has rendered this almost obsolete, as this new age form of advertising allows business owners and agencies to actually track the results to see what’s working and what’s not.
Spend Less On PPC – Commonly used for Facebook Ads and Google Ads, pay per click marketing is a form of advertising where users pay money for every time an audience member clicks a link that directs them to the user’s website or social media platform. However, this can quickly get expensive, and a content marketing agency uses SEO as an alternative.
Great Value For Money – Investing in a content marketing agency to take care of your brand’s content production is one thing, but did you know that the content produced can actually be repurposed and replicated via countless platforms? To increase the value of your investment, content can be used across blogs, turned into a social media post, and even an EDM.
Get Your Time Back – It’s easy to get burned out devoting hours each day to writing a blog post or producing a video, particularly if content production isn’t your area of expertise. To avoid becoming burnout and creating content that doesn’t land as it should, using a content marketing agency is a highly effective way to be efficient with your time while still getting real results.
Ultimately, it’s worth remembering that a content marketing agency will specialise in identifying content opportunities, apply their industry expertise to develop these ideas, and execute the campaigns across multiple channels.
When you work with a content marketing agency, their experience enables them to hit the ground running with consistent, high quality content, without compromising on the values that your business has no doubt spent years cultivating – they only seek to improve your position.
Even the most gifted of in-house marketers usually identify as either technical wizards, skilled visual gurus or natural born writers, but rarely ever is it all three. If your brand is struggling to produce top notch content that Google deems worthy enough to showcase, it might be time to consider outsourcing to a reputable content marketing agency – but where do you find one?
The Key To Good Marketing Is Great Content
Here at Content Hive, producing top quality digital content is exactly what we do best. We have itemised a list of digital content services, and allocated credits next to each of these. This means that each month, you can use your credits with us to produce digital content such as blog articles, social media posts, videos and even animated Instagram stories. By using this model, we believe that it enables us to produce high quality content with faster delivery times.
If you aren’t quite sure where to start on your digital marketing journey and would like to speak to a professional, why not book in a free discovery call with us at Content Hive today to discuss how we can get your brand buzzing online.