So, you’ve spent a lot of time making sure your website looks great but now you’re wondering why nobody can find it?
A great-looking website is important, but if you haven’t optimised your website correctly, you’re just going to get lost in the sea of other great-looking websites (and not-so-pretty ones).
If you want to capture customer interest, have Google push you up in search results and drive conversions, you need to make sure that people can find you.
This is done through SEO – search engine optimisation.
4 quick things you can do to help with your optimisation.
Make sure your website loads quickly. If your website takes longer than 3 seconds to load, you’re probably losing visitors. Mobile users might be a bit more patient, but it’s still best to keep load times as short as possible. While three seconds may not seem like much, consider how quickly you get frustrated with a slow site. A sluggish website can hurt your brand’s credibility and make it seem less impressive, leaving a poor first impression.
Focus on your content. Content plays a big part in SEO by enhancing your website’s visibility and credibility. Content provides more information for Google to index, improving your chances of being discovered by search engines and driving organic traffic from your target audience. Relevant keywords still matter, but quality content is key—using keywords naturally without compromising readability will boost your chances of appearing in search results. Good content also builds credibility with your audience, which Google rewards by ranking you higher. Overall, strong content not only retains existing customers but attracts new ones too, giving your SEO efforts a significant boost. When creating content, be sure to optimise it with the right keywords, include both internal and external links, use proper headings and subheadings, and add helpful images.
Have a mobile-friendly site. These days, most people are scrolling on their phone rather than their computer. So, while it’s great to make sure your website looks good on a computer, it’s just as important to ensure it looks good on mobile devices, too.
Build great links. An internal link connects one page on your site to another, while an external link takes users from your page to someone else’s website or resource. A backlink, on the other hand, is when another site links to your page. All three types of links are valuable, though backlinks are the hardest to obtain. Google treats backlinks as endorsements, especially when they come from reputable sites. To earn them, consider guest blogging, creating high-quality content others will want to reference, writing press releases, designing shareable infographics, developing long-form guides, and building relationships with others in your field.
There are many ways to optimise your website, but it’s easy to feel overwhelmed by all the options. To keep things manageable, begin with these four straightforward tips. They’ll give you a solid foundation and help you build momentum without feeling overloaded by the process.
Need help with your blog? We can help.
At Content Hive, we understand the importance of developing a tailored strategy that aligns with your specific business objectives. We have a strong focus on SEO in Brisbane, but our goal extends beyond mere ranking improvements on Google—we aim to drive targeted traffic to your website, generate high-quality leads, and ultimately convert them into loyal customers. With our Content First Approach, we guide you through a comprehensive process to maximise the effectiveness of your online presence.
