You’re posting consistently on social media, putting real thought into making each post informative, engaging, or entertaining. You’ve worked hard to create a cohesive, eye-catching feed that feels like a true reflection of your brand. Week after week, you’re out there sharing, commenting, liking, and posting to keep the momentum going.
But despite your efforts, the results just aren’t there. Maybe your posts aren’t getting much engagement, or if they are, it’s not translating into actual sales or valuable business leads. Sound familiar? You’re far from alone in this. Many people pour energy into social media, hoping it will drive success. And while having a strong social media presence is important, it’s only one piece of the bigger picture.
It’s easy to get wrapped up in metrics and forget that true growth often requires a broader strategy. Social media is just one tool in your marketing toolkit—don’t let it become the whole focus. To really make an impact, look beyond the screen and consider how to integrate your online presence with other meaningful efforts that align with your business goals.
What do you do when social media is no longer working for you?
Create an ad campaign: One powerful way to reach new customers is by running a targeted ad campaign. This involves putting money behind your posts, selecting a demographic, and honing your message for maximum impact. Paid ads can boost brand awareness, reach a wider audience, and give a real push to sales-focused content. Instead of relying solely on organic reach, consider this more strategic approach to place your brand in front of the right people.
Focus on Google: Remember, people are not going to look for your product or service on social media. They’re going to look for it on Google. Once they find you, they’ll use social media to confirm that you are who you say you are. Is your website optimised with the right keywords? Are you publishing fresh blog content that appeals to your ideal customers? Are you crystal clear on who your target audience is? Social media is a valuable asset, but in terms of discoverability and credibility, it can’t replace a strong Google presence. Doing these things are far more important than posting some pretty pictures.
Focus on outreach: While social media is a useful tool, it’s easy to get overshadowed by competitors. Strengthen your brand presence by exploring outreach strategies that go beyond simply posting online. Get active in Facebook groups relevant to your industry, attend workshops to network and learn, and look for collaboration opportunities with complementary businesses or influencers.
Need help with your blog? We can help.
At Content Hive, we understand the importance of developing a tailored strategy that aligns with your specific business objectives. We have a strong focus on SEO in Brisbane, but our goal extends beyond mere ranking improvements on Google—we aim to drive targeted traffic to your website, generate high-quality leads, and ultimately convert them into loyal customers. With our Content First Approach, we guide you through a comprehensive process to maximise the effectiveness of your online presence.
