Video Marketing: Is It Essential For Your Content Strategy?

YouTube, TikTok, Snapchat – whether we like it or not, video marketing is everywhere. Is this style of advertising just a phase, or is it here to stay?

According to recent 2020 statistics released from Wyzol, a whopping 87% of businesses are using videos as a part of their brand’s content strategy. Interestingly enough, of those businesses, 83% are reporting that video content is giving them a strong return on investment. As we all know, getting a good bang for your buck is the ultimate end goal for all marketing strategies.

While the figures certainly look good, let’s explore what video marketing actually is, and how brand’s use it to inform, influence and engage with consumers.


What Is Video Marketing

Video is a versatile and highly engaging content medium that not only gives audiences a real-life picture of what’s going on, but also is relatively easy to share across multiple platforms. It’s easy to digest, entertaining and is readily accessible to just about anyone with an internet connection.

While high quality video, with the help of a qualified videographer or professional, is not something that every brand can necessarily afford, it doesn’t take much to film a “story” on your iPhone or laptop to share with your clients.

On an educational level (and even just for some inspo) – common concepts and themes associated with types of video marketing include:

  • Demonstrations
  • Interviews
  • “How to” guides and educational information
  • Live streaming an event
  • Case studies
  • Animated storytelling
  • 360 degree and virtual reality showcasing
  • Brand awareness sharing your vision, mission statement, products or services

What you can do with video marketing is rapidly reaching the point where it’s almost limitless – so it may be time to seriously consider this pillar of content marketing before you get left behind.


An Example Of Great Video Marketing In Business

Brisbane based finance broker Madd Loans have been passionate about getting in front of the camera for quite some time now, and this commitment has yielded further media opportunities for owner George Samios.

George uses the Madd Loans YouTube channel to stay in touch with his existing client base, as well as providing brand awareness for potential new ones. He’s worked extensively with Content Hive for his content marketing strategy, which has included extensive blogs and web articles, social media strategy, and now video production.

“Having a strong presence online is a huge part of our success in business. Being in the financial services industry, our customers may only need our service once a year! Content Hive makes it easy for us to stay top of mind with our customers, while getting our brand in front of new clients in a way that is engaging but authentic.”

George uses the brand’s YouTube platform and video marketing to:

  • Discuss the latest market updates
  • Provide free information
  • Get audiences thinking
  • Encourage lead generation
  • Humanise and put a face to the Madd brand

By using the magic of video marketing to increase his brand authority, inevitably media opportunities soon followed. As a key figure within his sector, George has also featured as an authority on finance via other channels such as countless Australian finance magazines, Channel 7 News, Channel 9 News and even “Ready, Set, Reno”.

The problem that many businesses face when it comes to producing great content is that they may not have the time, energy or resources to do so – but avoiding content marketing may actually be doing their brand a disservice.

Thankfully here at Content Hive, producing top quality content (including video) is exactly what we do best – so why not book in a free discovery call today to discuss how we can get your business buzzing online.

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