In an era where the likes of Google and Facebook get most of the attention for paid campaigns, advertising on YouTube has steadily remained a quiet achiever.
On a global scale, we have not only increased the amount of time spent online, but how we use the internet has also changed as well. While social media in particular was once a space used for connecting with like-minded individuals and a way to pass the time, it’s now become ground zero for e-commerce and digital advertising.
As such, paid media ads have become a more natural part of the social media experience and users even embrace them when they are appropriately tailored and targeted for their own individual taste and shopping habits. In turn, businesses use paid media to raise brand awareness, attract new followers, promote a new product or service, generate leads and to ultimately drive conversions.
In fact, the worst kept industry secret is that the money generated by these Silicon Valley giants is so substantial, that paid media is often prioritised on news feeds over organic content – making it harder than ever to get seen by the right types of audiences. While Facebook and Google Ads arguably have the biggest market share, advertising on YouTube can be a more cost effective strategy that still generates real results.
Six Reasons To Start Advertising On YouTube
While Snapchat, TikTok and other short form video formats like Instagram Reels are currently enjoying their moment in the spotlight, YouTube has been around since 2005 – making the platform one of the founding fathers of social media as we know it.
As YouTube was rapidly approaching over one billion views per day, paid video advertising was introduced in January 2009, and available as skippable in-stream ads, non-skippable in-stream ads (including bumper ads), video discovery ads (formerly known as in-display ads) and non-video ads (overlays and banners). If you can get the specs right, advertising on YouTube has a wide range of benefits on offer, with just a handful including the following.
Enormous Audience Reach – While YouTube has over two billion logged in users each month, the reach magic of advertising on YouTube is that 92% of mobile video viewers share videos with others. For digital marketers, YouTube provides a pretty sizeable return on investment as the platform’s deeply ingrained culture is to share content with others.
Supercharge Your Branding – Did you know that audiences retain 95% of a message when they watch it in a video, compared to 10% when reading it in text? If you’re keen to strengthen your company image and showcase the overall character and style of your business, advertising on YouTube is a powerful tool to help with your branding through the magic of video.
Cost Effective Marketing – YouTube advertising operates on a ‘pay per click’ basis, meaning that you only need to cough up when an ad actually gets a click. What’s more, is that you have control of the amount to be paid and can set daily budget limits, which makes the concept particularly attractive for small business owners who don’t want to spend a fortune.
Limitless Customisation – Specific targeting is crucial for a successful paid campaign and advertising on YouTube allows you to get extremely detailed when it comes to targeting the exact audience that you want to reach. Not only can you target specific ages, locations, genders and even hobbies, but you’re also able to add a specific goal or call to action.
High Engagement Levels – As many YouTube ads are placed right before an organic upload, the option to ‘scroll past’ the ad is removed. What’s more, is that attention paid to YouTube ads are 1.8 times higher than on other social media platforms, so you have even more potential to create that all important customer connection.
Needless to say, video marketing is rapidly becoming a key staple for any successful content marketing strategy and it doesn’t require loads of expensive gear or training to get started. However, if you have a vision for what your brand’s visuals look like on screen but lack the confidence to bring it to life, it’s easy to feel deflated and abandon the process entirely.
If you’re one of the many small business owners who lack the time, energy or experience necessary to master content marketing, the good news is that it’s never been more affordable to offload this task to the experts – but where do you find them?
The Key To Good Marketing Is Great Content
Here at Content Hive, producing top quality digital content is exactly what we do best. We have itemised a list of digital content services, and allocated credits next to each of these. This means that each month, you can use your credits with us to produce digital content such as blog articles, social media posts, videos and even animated Instagram stories. By using this model, we believe that it enables us to produce high quality content with faster delivery times.
If you aren’t quite sure where to start on your digital marketing journey and would like to speak to a professional, why not book in a free discovery call with us at Content Hive today to discuss how we can get your brand buzzing online.