Without a clear direction, all the work that’s gone into content production may not convert into tangible results – which is why you need a content matrix.
Once upon a time, many bricks and mortar businesses relied on strategies like word of mouth and print advertising to attract new customers. However, there’s no denying that we now live in a digital world, and the importance of a strong presence on the internet has seen many owners scrambling to jump on the bandwagon.
In simple terms, content marketing is a form of advertising that focuses on creating, publishing, and distributing content for a targeted audience online, such as SEO optimisation, blogs, videos and even social media posts – you’re making your own content, and you’re marketing that content.
However, because this style of advertising doesn’t yield instant results, it can be harder to track your efforts – but that doesn’t mean that you shouldn’t actively pursue it. Thankfully, creating a content matrix that actually works is a way for business owners and savvy marketers to produce content that has a clear plan of attack.
The Concept Of A Content Matrix Explained
Ultimately, all content should have a purpose. Even in the world of marketing, if you aim for nothing, how exactly are you supposed to hit the right targets? As a means to help streamline your marketing efforts, a content matrix is a concept used to produce specific styles and types of content, based on specific actions you want your existing or new audience members to take – think of it like a map or a blueprint.
Depending on your industry or sector, the paths you desire your customers to take could be almost anything. For some, it’s all about boosting brand awareness, while for others, the end goal of a content matrix could be to generate more email subscriptions. For many, it’s as simple as making a sale.
A content matrix should form an integral part of your overall content strategy, but it isn’t quite the same thing as a general plan or calendar. While the latter are based on timelines and scheduling, a content matrix puts your target audiences first and keeps the end goals at the forefront of all content production.
This user-focused approach acknowledges the natural journey that your digital visitors take when researching a product or service. Instead of creating a “rinse and repeat” piece of content that answers a question and not so subtly steers users towards making a purchase, a content matrix will instead help business owners map out the right types of content for each stage of the user journey – after all, not every piece of content should be in the style of a hard sell.
To plan a content matrix that actually delivers real results, brand owners should start paying attention to the why instead of the what. Content like quizzes and memes entertain, partnering with influencers help to inspire and convince, email newsletters encourage brand loyalty, while blogging and social media seek to educate and increase brand awareness. All of these forms of content are important threats in the tapestry that is a generalised marketing strategy, and they work best when each form of content is strategically given a role to play.
Once your content is released to the masses, it’s important to take the time to track and measure the types of results that your content is generating. The more you can track, the more you’ll be able to adjust your strategy to meet the needs of your audience – remember, knowledge is power. This way, you’ll be able to quickly identify what’s working and what isn’t, and make the necessary adjustments to ensure that you’re providing your customers with the best possible experience.
While it’s certainly not an easy task if you don’t know what you’re doing, the good news is that outsourcing your content marketing needs and giving your website traffic a boost is actually easier than you might think.
The Key To Good Marketing Is Great Content
Producing quality, consistent and on brand content that’s Google friendly takes time, effort, experience and resources – and you’re not alone if you can’t quite commit to that. Avoiding the use of content marketing altogether may actually be doing your brand a disservice, but thankfully – investing in a solid strategy has never been easier.
Here at Content Hive, producing top quality digital content is exactly what we do best. We have itemised a list of digital content services, and allocated credits next to each of these. This means that each month, you can use your credits with us to produce digital content such as social media posts, blog articles, videos and even animated Instagram stories.
We believe that this model means we can produce high quality content in faster than normal delivery times. It also means that because you have a monthly credit, you are going to want to make sure you use these up – and so do we – meaning that your digital content is always consistent.
If you aren’t quite sure where to start on your digital marketing journey and would like to speak to a professional, why not book a free discovery call with us at Content Hive today to discuss how we can get your brand buzzing online.