SEO! SEO! SEO!
You know it’s important, but are you putting it into practice? If you want to see results, you need to make sure your website is set up right and one of the best ways to improve your SEO is through backlinks.
What are backlinks and why are they so important?
A backlink is any link from your website to another website. The more backlinks you get from reputable and relevant companies, the more authority Google gives to your website. Example: A well-established and popular website creates a list of the ten best marketing companies in Brisbane and lists Content Hive as one of them.
Backlinks are important, but they’re not always that easy to get. So, how do you get them?
5 backlink building tips for SEO
Guest blog posts
Blog posts are probably one of the easiest ways to get some backlinks. Identify websites in your niche that accept guest contributions and reach out to see if they’d be interested in a post from you. When done correctly, it’s a win-win situation: the hosting site gets fresh, high-quality content, and you earn a backlink to your website. It’s also an opportunity to showcase your expertise to a new audience, building your credibility while driving traffic to your site.
Unlinked mentions
Keep an eye out for online mentions of your brand, website, or products. Sometimes websites may reference your business without including a hyperlink. In these cases, reach out and kindly ask them to add a link back to your site. Additionally, if you discover any outdated or broken links leading to your site, don’t hesitate to ask the website owners to update them. This approach helps reclaim valuable backlinks that you might otherwise miss out on.
‘Best’ articles
Many websites create “best of” or “top 10” articles in different niches. Whether it’s “Best Products for Busy Moms” or “Top 10 Holiday Gifts for Men,” these lists can be goldmines for backlinks. Research websites that publish articles like this in your industry. If you can’t find relevant lists, think more broadly, such as gift guides for holidays or special occasions. Reach out and pitch why your product or service deserves a spot. Be prepared to send free samples or offer detailed information on how your offering stands out. A well-placed mention in a popular list can lead to increased traffic and a solid backlink.
Good content
Producing great content remains one of the most organic and rewarding ways to attract backlinks. This method requires patience and effort, but the payoff is substantial. Craft in-depth articles, resource guides, tutorials, and eye-catching infographics that provide real value to your audience. When your content is insightful, informative, and well-researched, other websites are more likely to reference and link to it. The more comprehensive and unique your content is, the greater your chances of naturally earning backlinks. Over time, this strategy also helps position your site as an authority in your niche.
Associations
If you’re part of any professional organisations, industry groups, or business associations, check if they have a member or partner directory on their website. Many of these organisations feature profiles or list collaborations, which often include links to member websites. Ensure that your business is listed with a link back to your site.
Need more SEO help? Read our article: How To Optimise Your Website In Four Easy Steps
Need help with your blog? We can help.
At Content Hive, we understand the importance of developing a tailored strategy that aligns with your specific business objectives. We have a strong focus on SEO in Brisbane, but our goal extends beyond mere ranking improvements on Google—we aim to drive targeted traffic to your website, generate high-quality leads, and ultimately convert them into loyal customers. With our Content First Approach, we guide you through a comprehensive process to maximise the effectiveness of your online presence.
