If you’ve ever wondered why your website needs a blog to get seen online, then it’s fair to ask – would you expect your car to run without an engine?
Time and time again, brands trying to do business online make the same mistake of assuming that once their website is up and running, that’s that. However, failure to regularly write new articles or even update the text on their website ignores the fundamental principles of SEO, or search engine optimisation – and without SEO, your odds of getting seen organically in Google search engine results diminish dramatically.
While conquering SEO is just one of the many reasons as to why your website needs a blog in order to succeed, there are a medley of other benefits associated with the practice. However, just like all good habits, it can take a while to get comfortable with it – but what are the perks?
Eight Benefits Of Adding A Blog To Your Website
As a brand or business, the idea of regular blogging is to construct a text that is both engaging, and reaches the right audience through proper optimisation. Over time, the readers will come to trust your brand, and will in turn encourage both new and repeat clients. It’s not the place for the hard sell – blogging for business is how you build trust with consumers and position yourself as the go-to authority within your industry.
However, online traders have a tendency to ignore this fundamental of content marketing. Whether it’s down to a lack of confidence, experience, or owners who just don’t see the point in it, the benefits of regular blogging are undeniable.
An Alternative To PPC – While it can be useful when partnered with organic content marketing, “Pay Per Click” advertising via platforms like Facebook or Google Ads are expensive. Blogging for business is the only real way to stop relying on this, as you can get your clicks for free.
It Doesn’t Expire – Blogging for business is one of the best marketing strategies to build and develop evergreen content – that is, content that doesn’t expire, or become irrelevant. When actioned correctly, evergreen content is the gift that keeps on giving.
Master SEO – When properly optimised, blogs and articles published to your website are a surefire way to lift the visibility of your brand online via organic search engine rankings, or getting the tick of approval from Google.
Boost Your Socials – While many online business owners channel much of their time and effort into getting social media hits, they often come unstuck with what to post. Regular blogging kills two birds with one stone, as the content can be used for both your website and socials.
Humanise Your Brand – It’s no secret that there is a lot of content sitting out there on the world wide web. Blogging can be used as a way to humanise your brand, be used as a voice to reflect what you’re all about, and as a means to set yourself apart from your industry competitors.
Get Seen – Whether you’re just starting out or are long established and looking to reach new audiences, positioning yourself where they can actually find you is one of the hardest parts. Blogging for business puts you front and centre, and increases your “discoverability”.
Brand Authority – By producing consistent content, over time your business will inevitably build a reputation online that is easily recognisable, supported by new and existing customers, and one that they trust enough to work with or purchase from – otherwise known as brand authority.
Build A Community – If your audiences are liking what you’re publishing, there’s a good chance that they’ll either bring it up again with a friend, or even repost the link on their own social media channels. Soon enough, you’ve got your own fan base regularly checking in.
According to market leader Hubspot, brands are thirteen times more likely to see positive return on investment when they put regular blogging as a top priority – and if that doesn’t spur you into a writing frenzy, we don’t know what will.
Where To Source Help With Your Brand’s Blog
Now that you know why your website needs a blog to succeed, it’s time to get creative with your content. However, producing quality, consistent and on brand content takes time, effort, experience and resources – and you’re not alone if you can’t quite commit to that. Avoiding blogging for business altogether may actually be doing your brand a disservice, but thankfully – investing in a solid content marketing strategy has never been easier. We off
Here at Content Hive, producing top quality digital content is exactly what we do best with our blog writing service. We have also itemised a list of digital content services, and allocated credits next to each of these. This means that each month, you can use your credits with us to produce digital content such as blog articles, social media posts, videos and even animated Instagram stories. By using this model, we believe that it enables us to produce high quality content with faster delivery times. It also means that because you have a monthly credit, you are going to want to make sure you use these up – and so do we – meaning that your digital content is always consistent.
If you aren’t quite sure where to start on your digital marketing journey and would like to speak to a professional, why not book in a free discovery call with us at Content Hive today to discuss how we can get your brand buzzing online.