So, you’re in the process of starting your website and you’re struggling to decide between Wix, Squarespace, and WordPress. You’ve heard WordPress is confusing, so you immediately jump to Wix or Squarespace. But there’s a reason WordPress is so popular. WordPress has been leading the way as the best content management system for SEO for many years.
There’s no point in having a website if nobody can find you!
Get it right the first time to see your business thrive.
Can you do SEO with Wix and Squarespace?
While both Wix and Squarespace offer some SEO capabilities, they don’t compare to what WordPress can provide. If you’re aiming to achieve visible results and see your business rank high in search engines, sticking with WordPress or Shopify would be your best bet.
What if I don’t want SEO?
Wix and Squarespace platforms are suitable for those seeking a basic personal website without a strong focus on Google search capabilities. If you need a straightforward website for your business or personal use that’s easy to edit, both Wix and Squarespace are great choices. But if you want to get serious about SEO, they’re not for you.
Why SEO performs badly on Wix and Squarespace
There’s a reason we advocate for WordPress over any other platform: we want our clients to see tangible results.
Here’s why we never recommend Wix or Squarespace for SEO purposes:
- Site speed: Google favours fast-loading websites, and so do users. A sluggish website not only risks losing visitors but also suffers in Google search rankings. Google considers page speed as a ranking factor, prioritising faster websites in search results. The quicker your site loads, the more professional it appears, and the better the user experience. Wix websites, however, are not known for speed, primarily because they generate too many files to load a page. While page builders are excellent for those who want a hassle-free design experience, they often produce excessive code, slowing down your site.
- Structure: Effective SEO requires well-structured content that Google can easily understand. Wix and Squarespace do not inherently provide the same level of structure that WordPress offers. Unless you are proficient in SEO practices, your site might struggle to be found by Google.
- Sitemap control: A sitemap is crucial for SEO as it tells Google where every page on your website is located, and which sections are the most important. Having control over your sitemap is essential to highlight your priorities. Wix, however, does not allow for sitemap customisation, and makes its own decisions on what is important for you, which can hinder your SEO efforts
By choosing WordPress, you gain better control over these critical aspects, ensuring your website is optimised for search engines and ready to be found!
Visibility is key!
And only good SEO will get you there.
Why we recommend WordPress
WordPress offers a clean site structure without unnecessary clutter. Despite its powerful design capabilities, it’s straightforward in its creation. This simplicity allows search engines to easily crawl and index the site without getting bogged down by complex algorithms. For you, this means building your website on WordPress increases its chances of being seen by Google and ranked higher in search results.
We love WordPress because it enables us to build websites that rank well and convert effectively. For ecommerce sites, we also recommend Shopify for its robust SEO features.
Wix and Squarespace are suitable for those who aren’t focused on SEO functionality. They’re user-friendly and capable of creating visually appealing websites. However, if you’re serious about your business and want to achieve high rankings on Google, prioritising SEO is essential. Start your business on the right foot by choosing the appropriate platform from the beginning.
Trust us. It’s worth it!
Your position on Google matters.
The Key To Good Marketing Is Great Content
Here at Content Hive, producing top quality digital content is exactly what we do best and we have a range of month-to-month plans that you can choose from.
If you aren’t quite sure where to start on your content marketing journey and would like to speak to a professional, why not book in a free discovery call with us at Content Hive today to discuss how we can get your brand buzzing online.
And if you need a great website – we can help!
