To boost Facebook posts, it’s simply a matter of throwing money behind your organic social media content – but is the practice really worth it or not?
While our morning scroll session often feels like the modern day equivalent of reading the newspaper for all the latest news and gossip, it’s important to remember that Facebook was initially constructed to resemble a community.
Once upon a time, a Harvard University sophomore by the name of Mark Zuckerberg launched a website called ‘The Facebook’ as a tool to connect with his peers. Today, the social media network is valued at an eye watering $538 billion dollars.
As such, it was all but inevitable for the platform to introduce paid advertising methods as a means to transform it from a community into a multi billion dollar enterprise, and allows users to boost Facebook posts as a shortcut for getting seen – but is it still a good marketing tool for businesses to try?
How Boosting Facebook Posts Work
According to Facebook, connection is evolving, and so are we. While the Facebook web platform and eventual app are now regarded as one of the primary pioneers of social media, the corporation has now collected a wide variety of companies under its banner such as Instagram, WhatsApp, and VR technology like Oculus.
However, the money to fund all of these endeavours needs to come from somewhere, and advertising is big business for the social media giant. In the United States alone, businesses are expected to spend over $58 billion dollars on Facebook advertising in 2022, which is up by 15% when compared to the previous year.
Although brands aren’t forced to participate in paid advertising strategies on Facebook, the ever changing algorithms are making it increasingly difficult to get seen organically. Although the platform has an in-depth business centre with a big focus on managing paid advertising campaigns, this can be a complicated process for those who aren’t familiar with how it works.
In contrast, boosting Facebook posts offers a happy medium between organic content and paid advertising campaigns. When you boost Facebook posts, you pay the platform to amplify one of your existing post’s reach to your followers, a recommended audience, or a targeted audience. In turn, the post will show up as ‘sponsored’ in the feeds of your selected audience.
As a general rule, boosted posts are a little less complex to set up, monitor and navigate than full scale Facebook ads. Unlike an ad, a boosted post is simply a regular Facebook post that you pay to reach a wider audience, as opposed to setting up a highly structured paid advertising campaign through the Business Manager.
When deciding whether to boost a post or use Facebook advertising, it’s essential to think about your goals for advertising so that you can create a strategy around that objective. Boosting Facebook posts works on two objectives – engagement and website visits. The aim is to improve post visibility and engagement, such as post likes, comments, and shares.
This method allows for a quick and inexpensive way to be on top of your customer’s mind, so a small budget of no more than $5 a day works well for those looking to increase their brand awareness, or promote a one off event like a sale with a clear call to action for consumers to follow.
If you’re a business trying to make your mark on social media, it’s important not to forget about how it relates to your website’s optimisation and the content marketing you use to weave it all together.
If not actioned properly and without a well thought out plan of attack, marketing on social media can result in a lot of work with minimal results. If you lack the time, energy or resources to give this the proper attention that it deserves, it might be worth considering outsourcing the work required to the professionals – but where do you find them?
The Key To Good Marketing Is Great Content
Producing quality, consistent and on brand content takes time, effort, experience and resources, but avoiding these responsibilities altogether may actually be doing your brand a disservice. Thankfully, investing in a solid content marketing strategy has actually never been easier.
Here at Content Hive, producing top quality digital content is exactly what we do best. We have itemised a list of digital content services, and allocated credits next to each of these. This means that each month, you can use your credits with us to produce digital content such as blog articles, social media posts, videos and even animated Instagram stories. By using this model, we believe that it enables us to produce high quality content with faster delivery times.
If you aren’t quite sure where to start on your digital marketing journey and would like to speak to a professional, why not book in a free discovery call with us at Content Hive today to discuss how we can get your brand buzzing online.