If you’re looking to decode a buyer’s journey and use it to help grow your business, understanding your options for sales funnel software can be a game changer.
If you’re a brand or business trying to sell a product or service online, you probably already know that sales don’t just happen without a little help along the way. Depending on your industry or sector, it takes time to convert a visitor to your website into a paying customer, and ideally one that returns to you again in the future.
When evaluating the process, this is often referred to as the buyer’s journey, or what steps they take to move from each of the key pillars of a sale: awareness, consideration, and making the decision to purchase. This term is often used to describe the process from a customer’s point of view.
In contrast, mapping out the same experience from a brand’s perspective is referred to as a sales funnel. While the buyer’s journey covers how close a buyer is to actually making a purchase, a sales funnel looks at how close a buyer is to making a purchase from your brand or business, and what is within your power to help cement this. If you’re new to the concept, investing in sales funnel software can go a long way when it comes to improving your marketing efforts and generating real results from them.
Our Top Five Sales Funnel Software Products
Without a sales funnel, brands are essentially going in blind when it comes to converting a potential lead into a long term customer. Sales funnels are generally used to streamline this process, with several key steps usually included as a means to help streamline a buyer’s journey with trackable metrics.
As a general rule, a sales funnel typically consists of many marketing formats to break down a buyer’s journey, with examples including social media campaigns, SEO friendly landing pages, and even email marketing. In simple terms, the aim of the game is to subtly guide a user through these steps via offerings of rich content along the way to enhance their experience, before eventually making a purchase.
Thankfully, sales funnel software means that the process isn’t as labour intensive as it once was. Along with enhancing the efficiency of your team, such products also help to automate key steps such as follow up emails, tracking discount codes and offers, storing templates, and even requesting reviews. Many also include analytic functions that measure key marketing metrics, meaning that building a successful sales funnel has arguably never been easier – so what are a few of the more popular options?
Asana – Although popular as a web and mobile work management platform designed to help teams organise, track, and manage their work, Asana also offers a sales funnel template marketed to users as a “sales pipeline”. It’s a great way to visualise the process, with key features including triggered automation, forecasting, revenue tracking and lead management.
Leadpages – Claiming to be used by over 40,000 small businesses globally, Leadpages is a great tool for those who aren’t that tech savvy, to build world class landing pages via a “drag and drop” process. It’s a great way to collect leads, and allows users to create conversion optimised pages, pop ups and alert bars with a wide range of A/B testing functions.
GetResponse – From a sales funnel software point of view, GetResponse is famous for it’s easy to use funnel templates, and users can even see how an audience member moves through the funnel in real time. In addition, the program also has a great collection of newsletter templates for both landing pages and email subscribers to cut down on the manual labour.
Kartra – As an all-in-one platform that includes a website and landing page builder, lead database for customer relationship management, email marketing and automations, opt-in forms, ticketing and live chat, video hosting and checkout forms, Kartra is the ultimate sales funnel software for those looking to track how a customer eventually buys a product or service.
Thrive – Regarded as one of the most affordable sales funnel software offerings out there, Thrive is actually pretty comprehensive with its features. With just a handful including opt-in forms, landing pages, widgets, a plugin for testimonials, a quiz builder and more, it also has a great range of A/B testing options for each of it’s segments.
Ultimately, the very best sales funnels feature content that users can’t simply look away from. Whether it’s engaging, educational or even just entertaining, producing world class content is a sales funnel staple that has the potential to reap rewards for your brand for years to come.
However, understanding the technical side of business with content production is often where ambitious brand owners come unstuck. A lack of time, energy or resources are often serial offenders as to why many brands ignore content marketing all together – but what if we told you that there was another way of making your mark online while minimising the workload?
The Key To Good Marketing Is Great Content
Producing quality, consistent and on brand content takes time, effort, experience and resources – and you’re not alone if you can’t quite commit to that. Avoiding blogging for business altogether may actually be doing your brand a disservice, but investing in a solid content marketing strategy has actually never been easier.
Here at Content Hive, producing top quality digital content is exactly what we do best. We have itemised a list of digital content services, and allocated credits next to each of these. This means that each month, you can use your credits with us to produce digital content such as blog articles, social media posts, videos and even animated Instagram stories. By using this model, we believe that it enables us to produce high quality content with faster delivery times. It also means that because you have a monthly credit, you are going to want to make sure you use these up – and so do we – meaning that your digital content is always consistent.
If you aren’t quite sure where to start on your digital marketing journey and would like to speak to a professional, why not book in a free discovery call with us at Content Hive today to discuss how we can get your brand buzzing online.