With Google Page Experience receiving yet another update, it’s important for business owners to keep their fingers on the pulse and stay in the loop.
The bread and butter of any good content marketing strategy with a focus on boosting a brand’s Google presence is your website’s blog. When properly optimised using keywords, titles and headers, meta description and the right length, a blog or an article can come in many different formats, with most carefully crafted in order to meet the relevant SEO standards.
SEO, otherwise known as Search Engine Optimisation, is what we call the practice of including specific content on your website, with the idea being that said content has the potential to improve your site’s visibility to search engines and their users. In a nutshell, it helps your site show up more often in relevant searches, and is crucial if you want to be at the forefront of the search engine results.
However, there are a number of SEO ranking factors that Google pays careful attention to, one of which being the all important Google Page Experience. Even if you fancy yourself as a somewhat savvy digital marketer, the latest update from the tech giant might just streamline your content marketing efforts if you know where to look.
What The New Google Page Experience Update Means
Rolled out in mid 2021, Google Page Experience is a newer SEO metric designed to assess sets of signals on a website, and rate the overall page “experience” of an average audience member whilst browsing through your website’s content. The process measures areas of a website such as mobile usability, potential security issues, HTTPS usage, advertising and pop ups, and a website’s Core Web Vitals. However, business owners and digital marketers have had a tricky time measuring their website’s Google Page Experience – until now.
In a move welcomed by professional internet wizards, Google Search Console now has a new report dedicated to evaluating Google Page Experience criteria on the desktop versions of it’s program. According to industry insiders, research indicated that the Google Page Experience rollout was most likely to impact websites built on platforms such as Squarespace, Wix and Shopify. Many of these have limited tools for analysing inbound traffic and SEO performance, so the addition of a desktop friendly way to track how Google Page Experience views a website has been applauded by many.
Google has long been a big fan of both optimised and dynamic content, but users of these platforms may not always be aware that they often contain code structures only accessible to developers. Typically they feature more complicated content, yet are often unoptimised. Not only does this often increase page load times, but it also drains the resources of your browser – and that of Google.
While the new desktop update for Google Page Experience reporting may make tracking easier, users of these common commerce platforms may still need to do the extra work in order to bring their ranking factors up to speed. A third party coding professional may be required to speed up page load times, but it’s still within anyone’s power to invest in high quality content as a means to boost their SEO.
While it’s certainly not an easy task if you don’t know what you’re doing, the good news is that outsourcing your content marketing needs and giving your website traffic a boost is actually easier than you might think.
The Key To Good Marketing Is Great Content
Producing quality, consistent and on brand content that’s Google friendly takes time, effort, experience and resources – and you’re not alone if you can’t quite commit to that. Avoiding the use of content marketing altogether may actually be doing your brand a disservice, but thankfully – investing in a solid strategy has never been easier.
Here at Content Hive, producing top quality digital content is exactly what we do best. We have itemised a list of digital content services, and allocated credits next to each of these. This means that each month, you can use your credits with us to produce digital content such as social media posts, blog articles, videos and even animated Instagram stories.
We believe that this model means we can produce high quality content in faster than normal delivery times. It also means that because you have a monthly credit, you are going to want to make sure you use these up – and so do we – meaning that your digital content is always consistent.
If you aren’t quite sure where to start on your digital marketing journey and would like to speak to a professional, why not book a free discovery call with us at Content Hive today to discuss how we can get your brand buzzing online.
