Social Media Marketing Brisbane
Sourcing a Brisbane social media marketing agency can feel like finding a needle in a haystack – particularly one that understands the power of good content.
If you manage or run your own brand or business, maintaining a presence on social media can feel like a waste of your time. However, as more core components of our day to day lives shift online, it’s more important than ever to stay relevant in the online space as a means to craft a consistent message that matches the tone of your business.
With more than three billion people around the world using social media every month, it’s safe to say that this trend is here to stay – but is mastering the fine art of social media marketing as simple as posting a photo to your Instagram once a week? Unfortunately not.
The Key To Social Media Marketing Is Great Content
Content marketing is your brand’s way of capturing the attention of the right audiences, building a relationship with them, and ideally then converting them into a happy, loyal customer. Sure, it’s a slow burn, but the real value of content marketing lies in just how much it can do for your brand or business in the long run.
Oddly enough, putting a conscious effort into building your brand’s SEO (search optimisation) works in a similar fashion, with the idea being to advertise your brand organically over time without constantly relying on paid advertising measures. When social media marketing, content marketing and SEO work together, they are a force to be reckoned with – so where do you start?
Blogs And Articles – The bread and butter of any good content marketing strategy with a focus on SEO is your website’s blog. When properly optimised using keywords, titles and headers, meta description and the right length, a blog or an article can come in many different formats. If you’re stuck for ideas, try writing a piece that is list based, is a how to guide, or even interviews in news style editorial, but aim to write evergreen content that will last forever and not expire.
Product Pages – Whether your brand offers a service or physical product, many traders in the realms of e-commerce can forget about on page SEO for the actual pillars of their business. Boosting these with a content marketing and social media focus is a great way to effectively kill two birds with one stone, so in order to get your products and services at the top of the search engine results pages, aim to write unique descriptions that embody all of the right keywords.
Landing Pages – Whether your landing page in question is for a sub menu, specific group of products or services, or simply somewhere for new acquisitions via paid advertising to go, optimising your landing pages with great written content and keywords is a great way to capture the attention of both new and returning visitors. While their presence alone can help to track and analyse the actions of visitors, they can also double as an SEO boost.
Short And Long Form Video – As a general rule, there are far less videos on the internet than there are text, blogs and articles. In turn, it can be easier to rank with this form of content marketing if you’re able to properly optimise them with competitive and favourable keywords. Whether your video is for your website, YouTube or even TikTok, aim to write transcripts, snappy titles and embedded keywords in order for it to rank accordingly.
Infographics – Instead of adding a few optimised images to your social media or website content marketing strategy, don’t forget to throw in the occasional infographic. This style of image usually contains a lot of data compressed into short snapshots, sometimes through graphs or charts. They can be a great way to summarise the content found in a blog, and in turn attract new audiences when properly optimised with alt text and keywords.
If you’re a business trying to find success on social media, it’s important not to forget about how it relates to your website’s optimisation and the content marketing you use to weave it all together.
If not actioned properly and without a well thought out plan of attack, marketing on social media can result in a lot of work with minimal results. If you lack the time, energy or resources to give this the proper attention that it deserves, it might be worth opting for the services of a social media marketing agency – but where do you find a winner?
Meet Your Brisbane Social Media Marketing Specialists
If you and your team are busy doing what you do best, the thought of having to divert your attention to social media marketing and producing digital content on a regular basis can be overwhelming. As such, it’s understandable why many brands choose to ignore it by default.
However, if you’re a business trying to make your mark online in South East Queensland, partnering with a reputable Brisbane social media marketing specialist might just be easier than you think.
At Content Hive, we’re big on transparency. We’re highly specialized in the content marketing services that we offer, as this allows us to work at the top of our game while avoiding stretching ourselves too thin. In a nutshell, we are a content marketing agency that is best matched with businesses who already provide top notch products or services to the public, but do not necessarily have the time, budget or resources to create their own digital content in house.
As one of the leading Brisbane social media marketing specialists, quite simply, producing top quality digital content with a focus on SEO is exactly what we do best. Not only do we produce the content for you and take the work out of the process, but we can also show you how to best deploy it via social media, providing top notch return on investment as well as saving you time, energy and of course, money. Ultimately, we’re here to make sure that the content you showcase on social media does more for your business than simply look pretty.
We’re a boutique agency that specialises in offering content marketing services to brands of all shapes, sizes and industries right around Australia, and our clients are considered to be the very best in their field. With a range of digital services on offer, our packages are based on a “mix and match” model, meaning that we can customise your content marketing needs based on your brand’s individual preferences.
In order to select a content plan that best suits the needs of your business, we recommend adding up the number of content requests each month, and then compare this to our digital menu. As part of our free introductory call with all of our new brands that come on board, we happily run through these options with you to find the best fit.
If you aren’t quite sure where to start on your content marketing journey and would like to speak to a professional, book in a free discovery call with us at Content Hive today to discuss how we can get your brand buzzing online.